Amscreen trebling forecourt network, says uplift proven
Amscreen in the UK says the audience of its petrol-station forecourt screens will more than triple over the next three months as new sites join the network.
Impacts, currently standing at 6m a week, will rise to 20m weekly by June, according to the firm.
Amscreen’s digital signage is installed in the forecourt convenience stores of BP as well as independents Euro Garages, Motor Fuel Group and MRH Retail. It already spans more than 1000 sites.
And more “major forecourt partners” are set to join the network in the next few months, the company says.
Amscreen’s promise of expansion comes as research from its sales house Digicom appears to show larger-than-average sales uplifts for products advertised on the network.
The research, which used electronic point-of-sale (EPOS) records from stores outfitted with the screens, showed that three separate ad campaigns in the soft-drink, chocolate-bar and mint categories increased sales by between 20 and 36 percent – toward the high end of the typical range for sales uplifts created by retail digital signage.
The mint product scored best, with 36 percent uplift, while sales of the chocolate bar rose 30 percent and purchases of the soft drink climbed 20 percent.
Sales volumes seemed to be staying at a higher level even after the campaigns had ended, suggested Amscreen.
The three categories represent the most frequently bought impulse purchases in forecourt convenience stores, according to other research conducted for Digicom by GfK.
Advertisers on the Amscreen network have included Amex, B&Q, Camelot, Lucozade, Red Bull, and Visa.
www.amscreen.co.uk
www.digicomoutofhome.com
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