Clear Channel plans first screens in U.S. bus shelters
Clear Channel Outdoor in the U.S. is continuing to roll out digital billboards this year, as well as introducing screens in bus shelters for the first time.
The outdoor owner plans to install 120 more digital billboards across 33 markets, despite the opposition that they have faced in many jurisdictions and the pull-back in capital expenditure by many out-of-home media owners.
It is also expected to begin placing video screens in bus shelters, starting with San Francisco and Washington, DC, in what is believed to be a U.S. first.
And it will add digital out-of-home displays to its advertising inventory in airports including Denver and Chicago.
www.clearchanneloutdoor.com
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