Delhi mall network combines video walls, LCD screens
A new digital media network at the DLF Emporio Mall in New Delhi uses screens outside as well as in the shopping concourse.
The mall’s exterior carries two LED walls showing moving video, each using nine screens and measuring 17x3.5 feet.
Inside, 18 portrait-format 46-inch Samsung LCD displays are dispersed throughout the shopping centre.
The network uses Scala digital-signage software and a Web-based advertising system that allows clients to upload their own creative and view audits online.
It has been deployed by TDI International, which has advertising rights for the next nine years at the nearby DLF Promenade, DLF Hub and DLF Courtyard malls as well as at DLF Emporio.
TDI also has advertising rights at 14 airports and at 25 metro stations in Delhi.
www.samsung.com
www.scala.com
tdiindia.com
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