Digital signage: a cure for invisibility?
One branch of a Florida credit union has used digital out-of-home media to make sure it is still visible after relocating into a busy shopping plaza.
Management at the branch of Grow Financial in Tampa Bay were concerned that with a Publix supermarket next door to their new site, the credit union might not be noticed by passing shoppers.
Their solution was three 52-inch LCD digital-signage displays in the windows, facing out toward the pavement and parking lot.
The portrait-format displays are driven by one media player with an Nvidia quad-output video card, showing promotional content developed in-house using a mix of still images and animations.
The credit union, which already used digital signage at some other branches, is now planning further in-window displays.
Local firm AV Specialists supplied technology including RidgeLogic’s SceneStudio.
www.avspecialists.com
www.nvidia.com
www.ridgelogic.com
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/11988/Digital_signage%3A_a_cure_for_invisibility%3F.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'Digital signage: a cure for invisibility?'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.