Oslo mall has it both ways with double-sided screens
A high-end shopping mall in the Aker Brygge district of Oslo is using double-sided screens that combine way-finding and advertising.
The 65-store mall in the Norwegian capital has five double-sided units, each with an LCD touchscreen on one side and another LCD display backing on to it showing advertisements, stock-market information for the many local office workers who visit the complex, and weather.
There is also a large LED display outside the main entrance.
Britain’s Onelan and Norway’s Urban View supplied technology.
The mall rollout comes shortly after an innovative visitor-information system using screens housed in a shipping container went live in the same area of Oslo.
www.onelandigitalsignage.com
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