Young Canadians respond to digital out-of-home ads
Young adults in Canada are more easily influenced by digital out-of-home advertising than their elders, according to research commissioned by the Out-of-Home Marketing Association of Canada (OMAC).
A survey conducted by TNS Canadian Facts, aiming to find the most effective way for marketers to use digital out-of-home, found that a full two thirds of those in the 18-to-24 age bracket took some action after seeing DOOH advertising, compared with just half of all adult respondents.
DOOH advertising had been noticed in the last month by 72 percent of respondents, with awareness unsurprisingly higher in major urban markets where out-of-home screens are more common.
“Not only is digital out-of-home advertising effective in catching people’s attention, it motivates consumers to respond,” said Rosanne Caron, OMAC’s president.
www.omaccanada.ca
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