Casino kiosks funded by supplier marketing dollars
Beverage suppliers are paying for way-finding kiosks at an Atlantic City casino.
Core Technology’s iFinder touchscreen systems have been deployed at Caesars Atlantic City Hotel & Casino to provide customers with venue-related information including the locations of their favourite slot machines and table games.
The complex is already logging more than 2500 unique user sessions weekly on the devices, which were earlier also rolled out at Harrah’s Resort Atlantic City.
The Caesars network is funded by beverage companies which pay for product placement.
Core Technology used a customised version of JupiterBay’s kiosk system FusionCast for the casino. “One of the really important things to note is the reliability we’ve seen with these units,” said Jerry Werner, Core’s VP of business development. “In a casino environment, there are customers on the floor 24/7, and that requires a system design that makes [maximum] uptime level possible.”
www.coretechonline.com
www.jupiterbay.com
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