The SCREENS.tv Blog
Consumers irritatingly fond of stuff they shouldn’t like (6)
They didn’t cover OOH, so whether we should be basking in smug superiority or rending our garments is a moot point, but the latest AdweekMedia/Harris poll on the way U.S. consumers make use of advertising certainly casts doubt on some received wisdoms.
Quote:
Over one-third of Americans (37%) say that television ads are most helpful in making their purchase decision while 17% say newspaper ads are most helpful and 14% say the same about Internet search engine ads. Radio ads (3%) and Internet banner ads (1%) are not considered helpful by many people.
You’ll find more of it here, and I bet the overwhelming preference for paid search rather than Web banners will be the most-cited of this poll’s results, but the more striking bottom line is that those awkward, not-quite-with-it consumers find dead-and-dying “old media” like newspapers and TV actually rather useful.
Share this article with others
Post to del.icio.us
Post your Comment
Skip to comments
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.