The SCREENS.tv Blog
Ctrl-C, Ctrl-V... (1)
Barnaby Page - 15 Jul 09, 09:53 AM
Call it a misguided sense of honour among thieves, but we generally try not to criticise our competition. However, we do think a little nudge in the direction of aka.tv is overdue.
Last year we wrote about some curious resemblances between our stories and aka’s. Now, today, we observe that this article is a straight lift from a Los Angeles Times report... without credit or even a cosmetic rewrite.
Sure: in the Web age, just as before, everyone “borrows” stories from everyone else now and again. But come on, guys. Copy-and-paste is not just lazy, it’s downright wrong.
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digital investment
Posted 11/08/09 21:15 by Scott Anthony
having worked with greg on several occassions I am delighted to see that his educated perspectives have a voice. Gerg and the team at Paradigm have worked on producing intelligent tools in my fleet of digiadvans. The latest development is augmented reality along with our new touch screen technology. I must add that this is an area which agencies are struggling to comprehend and I share the frustrations of Jean Charles whilst endevouring to bridge the clarity issues. By introducing Eye tracker or in our case Audience measurement software which allows us to provide real data on how measurements such as OTS, dwell times and we also record gender. If we continue to introduce and invest in measurement tools and intelligent data collection tools then this will surely make us (media owners) more accountable and therefore a clear choice ahead of non measurable conventional media. As we were the first DOOH mobile media to ever introduce audience measurement we now find that iDOOH (interactive digital out of home) is a more accepted buyers choice, why you might ask, simple it can be measured for its true effectiveness and finally showcase how iDOOH will generate a more positive brand or service retention rate. I just wish I could take Gregg to my agency presentations! Regards Scott Anthony SA Digiadvans