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“Old media” are in terminal decline, right?
Wrong, at least according to MediaPost. The publication analysed 2006-2009 U.S. advertising spend across major media and found that while online has predictably enough been racing ahead in terms of percentage share, it’s only newspapers that have suffered significantly as a result.
Nearly everyone is hurting right now, of course, but the takeaway here would seem to be that outside of the newspaper business, most of that hurt is attributable to a sick economy rather than to irreversible, terminal decline in sectors such as broadcast, magazines and outdoor.
Quote:
It’s worth noting that – with the exception of newspapers – the percentage share of most traditional media in overall spending has remained roughly the same.
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