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Barnaby Page

Amscreen, minus the screens (0)

Barnaby Page - 14 Sep 09, 15:14 PM
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A follow-up to my own recent post about Amscreen...

It’s easily forgotten that besides its much-maligned digital-signage operation, the firm also has another arm – the M2M (machine-to-machine) division using the remote equipment management and measurement technology that it acquired when it bought Comtech M2M.

That division has now secured an interesting and big win with Brulines, a British company that provides stock-monitoring products to pubs. Essentially, the Brulines kit measures exactly how much beer is going out of the pumps so that managements can compare that figure with their records of how much was actually sold. Any big difference is a problem of one sort or another. It can also monitor other types of drink dispenser, fridge/freezers, and gaming machines.

Now Amscreen M2M’s µWeave system is to be deployed in 5000 Brulines customer premises, using mobile-phone networks to send the data collected by Brulines’ monitoring devices to headquarters. There, it seems, Brulines will chew the numbers and spit them out in a form digestible by the pub operators.

Perhaps not as sexy a client as some of Amscreen’s digital-signage customers, but an indication that the firm is doing real business.

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