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Barnaby Page - 12 Nov 09, 21:11 PM
There’s a lovely quote from Bradley Walker of Nanonation over at Retail Customer Experience, which just about perfectly captures the right way to do DOOH:
The customer experience focuses on the consumer, ties to the brand, then delivers with the technology. Technology shouldn’t be viewed as a widget or solution – it should be about the brand coming alive via that technology.
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