The SCREENS.tv Blog

Monopoly, moose and other recommended reading (0)

 

I’ll spare you my 2010 predictions in this new year post, largely because I’ve already made them. Instead, a few pointers to some post-holiday reading.

Peter Kirwin at Wired has an interesting riff on what happens “when advertising slips the moorings that have traditionally bound it to Big Media”, taking in Monopoly, Coco Pops, Rupert Murdoch, and the bright future of outdoor.

Digital-signage vendor Noventri has what it cutely (perhaps too cutely, considering what follows) terms an “off-white paper” entitled Don’t Be Duped – The Truth Behind Digital Signage. The truth, unsurprisingly, seems to be that the world would be a better place if more people bought stuff from Noventri... but there are some good points here, so just sprinkle a pinch of salt on your screen before checking it out. (For some of you, there’s probably an iSalt app to do just that.)

Don’t believe all that you read about those sweet, gentle Canadians, always ready to help a moose across the road. (I used to be one – a Canadian, that is – so I’m allowed to make the moose jokes, okay?) The war against creeping outdoor advertising in Toronto has been one of North America’s most bitterly fought, and there’s a good – if not non-partisan – account of it here.

Finally, while we’re speaking of moose-helpers, a nod to my colleague Dave Haynes’s new(ish) blog, Buzz, Not Buzzwords. It’s a very narrow but very worthwhile project – its objective to increase the standard of media and public relations across the digital out-of-home sector. And, unusually enough, it’s actually good advice, for free, which doesn’t lead you to a sales pitch.

This is probably why Dave has failed to attain the Croesian riches of Bill G, but on the other hand, it means the blog is worth following – and nearly all of what he has to say is applicable to sectors way beyond DOOH, too.

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