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Expo: at last, an end to self-serving presentations? (1)

 

The call is out for presentation proposals for Screenmedia Expo Europe in May, and it looks like Chris Heap at Imperative Group – organising this year’s speaker programme – has his sights set on an impressive package.

Chris writes:

Each programme/track contains a set of rhetorical questions. They are in effect hypotheses, although not quite so rigid. These represent in our view key areas of interest that these programmes can and should explore as part of its response to the DOOH/digital signage marketplace.
 
We expect companies who are selected to speak to specifically answer several of those questions as part of their presentation, thus ensuring that we challenge the speakers to create new and exciting material to provide the audience with the highest possible value.
 
In short, we are looking for new, innovative, well-conceived and bespoke content presented by high-calibre thinkers/doers. By virtue of this process, we intend to filter out overt sales pitches and repetitious presentations to improve the overall quality of the conference programme for delegates.

A bit different from (pretty much) every other generalist DOOH event we’ve been to, then...

These are the tracks, or channels, as Chris calls them:

Day 1 (5 May)
Channel 1: Screen Science – The marketing, media and commercial value strand.
Channel 2: On Screen – The content strategy, creation, delivery and development strand.
Channel 3: Screen Feed – The mechanisms, operations, processes, products and services required to deliver and manage screen media networks.
 
Day 2 (6 May)
Channel 1: Futurology – A practical look into the technologies, approaches and methods that will shape the screen media and OOH markets in the coming years.
Channel 2: The Smallest Screen – The influence of mobile handsets, how they will change the game tomorrow and how we prepare.
Channel 3: The Green Standard – This channel examines the long-term ecological benefits of digital media and how to reconcile the benefit of pixels over paper.

If you’re interested in proposing a presentation (and not just beating your own drum) contact Chris as chris dot heap at imperativegroup dot com. He’s asking for a one-page summary addressing the following bullet points:

• Which programme/track you are proposing to speak in.
• Which questions you propose to tackle within that programme/track and how you intend to answer them.
• The title of your presentation.
• Presentation chapter headers.
• Case or research studies you plan to use.
• Information you plan to disseminate (facts/figures etc.).
• Learning outcomes for delegates.
• Why the Expo organisers should consider your presentation.
• Your contact details.

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