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Baby TV grows up so quickly...
Baby TV in the UK is reaching more than half of all pregnant women in the country as its network in antenatal clinics continues to expand.
Seven hospitals will be added to the network this quarter, bringing it to a total of 271 screens across 113 hospitals. The new sites – which include locations in Beckenham, Coventry, Eastbourne, Hastings, Orpington and Rugby – will be joined by a further 
Coke is first big brand with its own digital billboards
Coca-Cola has become the first major marketer in the U.S. to operate its own digital billboards.
While other firms have signed exclusivity deals in particular markets before, the beverage giant is believed to be the first company to acquire its own network of digital out-of-home advertising sites, according to reports.
Coca-Cola controls 29 digital billboards in 20 cities, on sites which it is leasing from outdoor media owners
The New York Times goes out-of-home
The New York Times is hoping to drive business readers to its mobile site by displaying its content on digital out-of-home screens.
Following a deal with RMG Networks, the newspaper’s content will be shown on screens in more than 800 cafes in the business districts of Boston, Chicago, Los Angeles, New York and San Francisco.
The network is branded NYTimes.com Today – reflecting its intention to promote the
Clear Channel bringing live traffic data to billboards
Clear Channel Outdoor in the U.S. plans to add real-time local traffic information to its entire digital-billboard estate in a bid for commuters’ attention.
The project has launched in Chicago, with the Illinois Lottery as debut sponsor. Most of the city’s Clear Channel digital billboards are showing a ten-second spot every 80 seconds, with winning lottery numbers as well as traffic updates.
“By pairing the traffic and Powerball
Neo moves into China, wins Swiss airport
Neo Advertising’s digital out-of-home aggregation service BookingDOOH has made its Chinese debut with a deal to offer advertisers the network of bus screens run by state broadcaster CCTV.
With the addition of the CCTV screens on buses, BookingDooh now has 52 partners with 200,000 screens, reaching 350m viewers each week.
The buses where CCTV operates are themselves said to have a footfall of about 53m people daily –
French mall screens highlight Haiti aid appeal
France’s Futuramedia hopes to reach nearly 18m shoppers with a film raising money for relief in Haiti.
The firm’s founder, Guy Taieb, has donated airtime on 1200 digital-signage screens in shopping centres across France.
The film, produced by agency Excel, supports the work of charity Handicap International, which is providing medical aid to Haitians injured in the earthquake of 12 January.
www.futuramedia.fr
Trucks with touchscreens bring interaction to the street
On-vehicle screens can be more than mobile digital billboards, as British firm SA Screen Media is proving with a series of campaigns using its Digiadvans – small trucks with large displays mounted on the side and, crucially, interactive capabilities.
“We have very intelligent tools which allow us to draw the crowds and target audiences such as touchscreens, [Nintendo] Wii, live TV and live Internet connections right there on the
Retail TV “may work better for popular products”
Not all products are created equal when it comes to in-store TV promotion, according to new research from Nielsen in Germany.
The study, which tracked consumer awareness of and response to advertising of five products on Neo Advertising’s network in Edeka stores, found that 67 percent of shoppers were aware of the screens, and that they were much more aware of advertising than other content.
But while four
