Advertising
Create your own RSS feed based on the topic 'Advertising'
3D ads coming to gas stations’ C-stores
DVD kiosks at thousands of U.S. gas stations could carry on-screen advertising too if a new partnership’s ambitious plans come to fruition.
Construction-management firm Modular Conversions, which is working with major oil companies to build convenience stores at their branded gas stations when they are refurbished, has teamed up with EntertainmentXpress, a Public Media Works subsidiary which has developed a kiosk offering movie and game rentals and sales as 
Telemundo OOH network offers U.S. Hispanic audience
U.S. Spanish-language TV network Telemundo is going out-of-home with the launch of a DOOH network reaching 1000 retailers and 2000 buses.
Advertising on Telemundo en tu Mundo – meaning “Telemundo in your world” – will be sold by the firm’s Conexion sales operation, which also represents Web and mobile media associated with the broadcaster.
The company, part of NBC Universal, claims to be the second-largest Spanish-language content distributor
Indian cab firm adds screens for blue-chip advertisers
Upmarket Indian cab operator Meru is to install digital advertising screens in its taxis.
A system developed by Intel and iWave Systems Technologies should be rolled out to Meru vehicles by the end of the year.
The company, which operates in Bangalore, Delhi, Hyderabad and Mumbai, has been offering non-digital advertising in its cabs for two years.
It has managed to bring on board advertisers including Citibank,
London competition seeks best out-of-home creative
A British digital out-of-home media owner is offering creative agencies the chance to win airtime worth £250,000 ($385,000).
Ocean Outdoor is asking creatives to submit new or old work for DOOH, which will be judged by a five-strong panel as well as by members of the public who see it on Ocean’s screens at the Westfield mall in London and then vote online.
Entries can also be displayed
Daktronics, OAAA buoyant on future for DOOH in U.S.
Good times appear to be back for digital outdoor in the U.S., with a major billboard manufacturer reporting renewed interest in its products and the Outdoor Advertising Association of America pointing to big revenue gains.
Jim Morgan, president and CEO of billboard maker Daktronics, said that during the second quarter his firm “received a significant order from a major outdoor advertising company that had not placed significant orders with
IN DEPTH: Australia bullish on digital growth
Lower screen prices and the shift away from print media are among the biggest factors building Australia’s digital out-of-home market, new research says.
Researcher Frost and Sullivan predicts that the value of digital-signage systems sold in Australia will grow 12 percent annually over the next three years, to reach AUD58.4m ($53m) by 2013.
It says that a drop in hardware costs – especially for screens – last year,
In UK, DOOH’s share of outdoor tops ten percent
Digital out-of-home is for the first time contributing more than ten percent of total outdoor advertising revenue in the UK.
The medium accounted for 12.8 percent of outdoor advertising spend in the second quarter, according to the Outdoor Advertising Association (OAA).
Screens in public transportation sites claim the largest share of digital revenue, but roadside and retail are catching up fast.
“Outdoor finishes the first half of
MY VIEW: Where the big bucks are for digital signage
What’s the state of the digital-signage business today? And where’s it heading? Steve Gurley, senior VP of marketing and new market development at Symon Communications, tries to make sense of an often confusing sector...
Before inspecting the state of the digital-signage industry, it is vital to understand the architecture, operating models and business models that power the marketplace. In such a multi-faceted industry, the interplay between each can have
