Advertising
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Waiting Room Promotions joins rVue
U.S. digital out-of-home advertising aggregator Argo Digital Solutions has signed up Waiting Room Promotions to its roster of networks.
Although currently a small operator with around 200 screens, Waiting Room Promotions plans to grow to 1000 during 2010, potentially giving Argo’s rVue sales system a valuable foothold in the medical sector – one that has been largely unexploited by the advertising aggregators.
Argo, formerly known as RMS Networks, 
India: Tag, Future partner on in-store ad sales
India’s Tag Media Network and Future TV are uniting to offer their in-store networks as a joint buy to advertisers.
While the two networks will remain independently owned, Tag will now handle media sales for both.
Together, their screens will be present in more than 550 stores, including Big Bazaar, Central and Pantaloon outlets owned by Future TV’s parent Future Group, as well as third-party chains such as
Vet networks unite to lure international advertisers
Pharmaceutical advertising crosses borders with difficulty, thanks to the tight regulatory regimes in developed countries. But two digital out-of-home operators serving vets on opposite sides of the Atlantic believe their sector is an exception – and are joining forces to offer advertisers an international animal-health network.
Britain’s 21 Digital Signage – a reseller of Remote Media’s Signagelive system – and U.S. firm EmebaVet will together offer a footfall of
Bill Collins: “Danoo’s deal is a game-changer”
For the U.S. digital out-of-home media sector, Danoo’s acquisition of IdeaCast and its new collaboration with National CineMedia are watershed events, says Bill Collins of OOH research and consultancy firm DecisionPoint Media Insights.
This deal breaks new ground because, to date, National CineMedia (NCM) has been the most profitable large-scale innovator in the U.S. digital out-of-home sector. With this deal, NCM has found in Danoo a smaller, well-funded and
Philippines: “Advertisers should use more OOH”
Researcher Nielsen in the Philippines has taken the unusual step of calling on advertisers to spend more of their budgets out-of-home.
According to AGB Nielsen Media Research (Philippines), more than half of residents in the capital Manila spend most of their time away from home.
Yet only two percent of the 170bn pesos ($3.5bn) spent annually on advertising goes on that medium, while TV takes the lion’s share,
CBS screens target London revellers
CBS Outdoor is offering digital out-of-home advertisers on the London Underground a new package to reach summer partiers.
With an unusually warm August forecast for southern England, CBS Outdoor is bundling together 21 stations which either have a dozen or more bars within 0.5km or are adjacent to London’s main parks.
Growth in passenger exit numbers at the stations near clusters of bars and by parks is said
IN DEPTH: Why on-screen movement is essential
Much research into digital out-of-home audiences concentrates on counting people – but a recent project by UK airport operator BAA and its advertising contractor JCDecaux Airport suggests that how their eyeballs move is equally important.
Using technology from Eyetracker which employs miniature cameras to record eye movements, field of vision and focus, researchers found that people do not scan their environment in a linear manner, but frequently switch their
IN DEPTH: Latest aggregator promises 0.5m screens
Another advertising aggregator is entering the digital out-of-home sector with the launch of Entourage by Digital Advertising Technologies in the U.S.
The San Francisco firm says its planning and buying portal will “soon” give advertisers access to more than half a million screens, with demographic and psychographic data available for each individual display.
Digital Advertising Technologies says it has already signed up more than 20 networks, perhaps the
