Business models
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New lifestyle network targets urban markets across U.S.
A new U.S. digital out-of-home lifestyle network makes its debut this week with plans to reach the country’s top dozen media markets before year’s end.
Narrowcast Digital Media (NDM), launched at the Nightclub & Bar convention in Las Vegas, envisages a network of camera-equipped displays in upmarket locations like nightclubs and hotels, showing “advertainment” content.
“Real-time measurements and results completely change the luxury and lifestyle advertising playing field,” 
Virgin Islands network looks beyond retail
An advertising agency and TV production company in the U.S. Virgin Islands is planning to expand its digital-signage network beyond retail and into banking, leisure, education, government and healthcare.
Gumbs Group, whose digital out-of-home business operates as Digital Media Solutions, has been running a grocery-store network in the U.S. Caribbean territory for more than five years, with screens in outlets on the island of St. Thomas.
But after
London summit “is first for digital signage’s end users”
Digital out-of-home event organiser the Strategy Institute has named nine organisations it will be featuring in exclusive case studies at the Digital Signage Strategies Forum in London this May.
The event, running prior to and alongside Screen Media Expo Europe, will include case studies of how digital signage has been used at Ericsson in the UK; Infiniti Europe in Switzerland; Sovereign Bank and the Newseum in the U.S.; the
After Fort Hood, U.S. military turns to digital signage
U.S. Department of Defense orders that military bases need effective real-time communications with their personnel are leading to digital-signage sales for Canadian software maker Capital Networks (CNL) and reseller World Media Net.
World Media Net, a U.S. firm with government certification, has sold CNL’s Audience software to military installations including Scott and Malmstrom Air Force Bases, McConnell Medical Air Force Base, and Fort Eustis, the headquarters of the U.S.
RAM buys small UK mall network, hints at big plans
RAM Investment Group in the UK has extended its digital out-of-home holdings with the acquisition of Estates Media Partners and its Mall Vision network, and says it has ambitions to become one of the country’s major players.
RAM, which paid Frogmore Property £325,000 ($520,000) in shares for Estates, earlier this year acquired both ASG – the veteran UK network operator formerly known as Avanti Screenmedia – and TrainFX, which
Chicago community screens aid small businesses
An unusual partnership between a digital-signage firm and a Chicago neighbourhood body is attracting bus riders into local businesses.
Technology supplier RedPost partnered with the Wicker Park and Bucktown (WPB) special service area – one of several such organisations around Chicago charged with improving parts of the city – to place screens along four bus routes.
The screens in cafes, stores and community offices not only display information
India: OOH Media to focus on ad sales, not rollouts
India’s self-proclaimed digital out-of-home leader OOH Media has slashed its expansion plans for the next two years.
The firm, which claims to have a 60 percent share of the digital out-of-home market, now expects to roll out only 2400 screens across two years – a fraction of the 30,000 it had originally forecast, according to local reports.
Instead of rapid expansion, OOH Media will concentrate on selling advertising
IN DEPTH: How digital displays help sell fast food
Digital boards outside fast-food restaurants can pay for themselves in as little as four months, according to display maker Daktronics.
In a new study, the firm cites testimonials from unnamed users of digital reader boards saying that the displays have increased their business by between nine and 20 percent, as well as U.S. Small Business Administration figures suggesting sales uplifts can range from 15 to 150 percent.
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