Business models
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3D ads coming to gas stations’ C-stores
DVD kiosks at thousands of U.S. gas stations could carry on-screen advertising too if a new partnership’s ambitious plans come to fruition.
Construction-management firm Modular Conversions, which is working with major oil companies to build convenience stores at their branded gas stations when they are refurbished, has teamed up with EntertainmentXpress, a Public Media Works subsidiary which has developed a kiosk offering movie and game rentals and sales as 
IN DEPTH: Focus still growing Chinese digital networks
Focus Media says it is outperforming the growth rate of the Chinese advertising market, as it once again concentrates its attention on digital out-of-home after discarding its Internet business.
Said chairman and CEO Jason Jiang: “According to Nielsen, the Chinese advertising market grew 15 percent year-on-year during the first half of 2010. [Focus] managed to grow the core business 24 percent year-on-year during the same period, indicating that we
MY VIEW: Where the big bucks are for digital signage
What’s the state of the digital-signage business today? And where’s it heading? Steve Gurley, senior VP of marketing and new market development at Symon Communications, tries to make sense of an often confusing sector...
Before inspecting the state of the digital-signage industry, it is vital to understand the architecture, operating models and business models that power the marketplace. In such a multi-faceted industry, the interplay between each can have
Filipino billboard mixes ads with green messaging
A community in the Philippines is using a digital billboard to promote environmental messages to its 70,000 citizens.
Carmona, near Manila, has installed a billboard from Lighthouse Technologies at a tollgate where it can reach high pedestrian and vehicle traffic.
The display – 4m wide and 3m high – shows advertising and environmental messages, dubbed the Green Channel, from 6am to 10pm.
Composed of 16 panels in
Focus discards Internet unit to concentrate on DOOH
China’s Focus Media is returning to its digital out-of-home roots and selling off its Internet advertising subsidiary Allyes.
A definitive agreement with technology investment firm Silver Lake will see Focus – which is traded on the U.S. NASDAQ market under the symbol FMCN – receive $124m for its 62 percent stake in Allyes.
Silver Lake will also acquire an undisclosed further chunk of equity in the Internet company
dZine takeover gives Barco a new digital-signage unit
Barco has acquired fellow Belgian firm dZine to form the core of its digital-signage development programme.
Paying a basic price of less than dZine’s annual turnover – with an earn-out sum likely to come on top of that – Barco, best known for its large displays, gains dZine’s content and management software.
With installations in more than 55 countries, eight-year-old dZine recently won a Best Digital Signage award
From drugs to drinks, DOOH drives sales
Research by digital out-of-home operators continues to show that the medium works to increase sales in environments as diverse as hospitals, sports arenas and fast-food restaurants.
Interactivation Health Networks’ Patient Channel in the U.S., for example, says that a study conducted for one of its pharmaceutical advertisers demonstrated a five-fold return on investment (ROI) after six months and eight-fold ROI after a year.
Researcher IMS Consulting calculated the
Romanian mall woos tenants with digital displays
Offering mall tenants the chance to advertise on screens is helping Romania’s biggest shopping centre keep rents up.
The Unirea mall in Bucharest has rolled out an 85-screen network running advertising for shops in the centre. Management are said to have been attracted to digital out-of-home by the potential for differentiating Unirea from other malls as well as generating revenue and justifying premium rents.
“Unirea stores are keen
