Business models
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IN DEPTH: Could in-store TV have a ratecard edge?
Two U.S. academics suggest in a new journal article that retailers operating in-store TV have the advantage over print and broadcast media when it comes to setting advertisement rates.
Effectively, because stores gain from the sale of advertised products as well as from the sale of airtime, they can afford to decrease advertising ratecards to a level below that of comparable media.
“Commercial media only gains from advertising, 
Denmark’s Mermaid swims into Sweden
Danish digital-signage firm Mermaid is expanding into Sweden by acquiring local company Media Solutions.
Mermaid paid about $400,000 in stock for Media Solutions, which has a $1.8m turnover and currently manages about 800 screens for clients including Burger King and real-estate chain Skandia Maklarna.
Mermaid itself manages more than 8500 screens, with a client roster including Telia, 7-Eleven, Toys R Us, Daimler, and Citroen, as well as
Chinese outdoor LCD revenue dropped in Q4
Outdoor LCD advertising revenue in China dropped in the fourth quarter of 2008 compared with the third, although it showed healthy growth on a year-on-year basis.
Revenue totalled CNY1.726 billion ($252m), up 25.5 percent year-on-year but down 5.3 percent on the third quarter, dropping quarter-on-quarter for the first time in two years.
The rate of year-on-year growth was also slowing, figures from Chinese market-research firm Analysys International suggest
Mobile network using screens to hike customer spend
Turkish mobile-phone operator Avea hopes that digital signage installed in its retail outlets by TVeez will both grow customer numbers and increase the amount that each spends.
The network, so far in 13 stores, will reach 100 by the middle of the year, TVeez Turkey’s marketing VP Ediz Burla told SCREENS.tv. The majority of Avea stores are independent dealerships.
IN DEPTH: Why it’s crunch time for Wireless Ronin
U.S. digital-signage software firm Wireless Ronin burned through more than half of its cash reserves during 2008, full-year and fourth-quarter financials issued Tuesday reveal.
At the end of 2007 the company held about $29.6m in cash, cash equivalents and marketable securities, a figure which was reduced to about $14m over 2008 as Wireless Ronin dipped into reserves to meet its continuing losses as well as exceptional costs.
The
Scala, BroadSign find new ways to reach smaller users
Digital-signage software firms Scala and BroadSign are both blazing new distribution trails through deals with Fastsigns and Ingram Micro.
Fastsigns, the franchisor of nearly 500 sign-and-graphics shops in Australia, Brazil, Canada, Mexico and the UK as well as the U.S., is adding Scala software and NEC Unified Solutions displays to its product range.
And Ingram Micro, one of the world’s biggest distributors of IT equipment, will now enable
Thomson puts PRN and Screenvision on the block
Thomson this week officially put U.S. in-store TV operator Premier Retail Networks (PRN) up for sale.
The long-expected move to sell PRN, which runs in-store networks include Wal-Mart’s, is part of Thomson’s plan to improve its balance sheet and focus on providing services to content creators. It hopes to leverage its Technicolor brand and exploit opportunities in the transition of the film and TV sectors to digital.
Thomson
Jason Jiang returns to top job at Focus Media
Focus Media founder Jason Jiang has returned to the CEO’s office at the Chinese firm as it prepares to make the transition from being primarily an out-of-home media owner to a new life as an Internet advertising specialist.
Jiang (pictured) had handed over the CEO position to president Tan Zhi in March, and moved upstairs to become executive chairman. With Jiang coming back as CEO after less than a
