Business models
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Tbilisi concert hall will sell ads on giant LED display
A new exterior LED screen at the Philharmonic Concert Hall in Tbilisi will carry commercial advertising as well as promoting events at the venue.
The Lighthouse Technologies display is sited above the main entrance and employs 63 panels in a 9x7 configuration to form a landscape screen about 14.5m wide and 8.4m high.
Using Lighthouse’s P12-ER LED units, it was installed as part of a makeover for the 
DOOH grabbed clients’ attention in 2009, says agency
2009 was the year that big advertising clients began taking digital out-of-home seriously, according to global digital media agency Razorfish.
In its outlook report for 2010, the agency – part of Publicis Groupe – reveals that although DOOH received the smallest share of its clients’ spend last year, every one of those employing it was new to the medium.
“The channels which clients experimented with the most in
Motorcycle dealer network shows manufacturer content
A new digital out-of-home network in U.S. motorcycle dealerships is the brainchild of the man behind Blockbuster TV along with two alumni of a major Madison Avenue agency.
The Moto TV network comes from point-of-sale TV firm Agency 225, co-founded by Gary Halpin – who launched Blockbuster TV in 900 branches of the video-store chain in 1991 and saw it grow to 6000 locations – along with J. Walter
Screens in wall promote new store before it opens
A new Nordstrom fashion outlet in New York City has used screens to give shoppers a foretaste of the store while it was being built.
The Nordstrom Rack location at Union Square in Manhattan employed screens mounted outdoors in the wall shielding the construction site from the public.
A video loop showed 30-to-90-second clips of a virtual dressing room with models trying on outfits offered by the clearance
IN DEPTH: Green shoots in outdoor, but U.S. lags
First-quarter financials from the big out-of-home operators show a broadly similar picture of a switched-off U.S. outdoor market failing to display the modest signs of recovery seen elsewhere in the world.
The best quarter was enjoyed by JCDecaux, which recorded 14.7 percent revenue growth compared with the same period last year, driven by recovery in outdoor advertising in its home territory France and, particularly, the UK. Total revenue was
NBC Universal discards medical networks
NBC Universal in the U.S. has sold its Patient Channel and Newborn Channel hospital networks to specialist TV firm Interactivation.
Interactivation, which operates video-on-demand networks such as Mag Rack and Concert TV, has acquired the two channels from NBCU’s iVillage division for an undisclosed sum.
The Patient Channel is shown in about 1600 hospitals across the U.S., reaching 6m people annually, while The Newborn Channel is present at
Casino kiosks funded by supplier marketing dollars
Beverage suppliers are paying for way-finding kiosks at an Atlantic City casino.
Core Technology’s iFinder touchscreen systems have been deployed at Caesars Atlantic City Hotel & Casino to provide customers with venue-related information including the locations of their favourite slot machines and table games.
The complex is already logging more than 2500 unique user sessions weekly on the devices, which were earlier also rolled out at Harrah’s Resort
Banks “should use screens to build relationships”
Banks deploying digital signage should measure their success in terms of “return on experience”, according to a U.S. retail media specialist who has deployed a network for a Pennsylvania-based Banco Santander subsidiary.
“The branch represents a key customer engagement point in which the bank has an opportunity to establish a relationship and emphasise their distinguishable qualities” while customers are waiting to be served, said Bryan Meszaros of OpenEye Global.
