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Successful users “focus on content and interaction”
Successful companies are more likely to take a strong role in managing digital-signage content than their less flourishing counterparts, and also employ technologies for interacting with consumers significantly more often, according to new research.
Aberdeen Research in the U.S. says that “top-performing companies” are 73 percent more likely than “average companies” to use a content-management system (CMS) for digital signage.
They are also twice as likely as average 
Tallinn complex carries ads, visitor info on 120 screens
A high-tech new shopping and entertainment centre in the Estonian capital Tallinn has switched on a 120-screen digital-signage network.
The Solaris complex – which includes a concert hall and eight cinemas as well as more than 40 rental units for retail and hospitality – is using the 42-to-50-inch LCD displays for building guides, ticket and event information, and arts broadcasts as well as advertising.
Solaris, which opened in
Designers turn shipping container into kiosk
An interactive visitor information display at a harbour in the Norwegian capital Oslo is housed, appropriately enough, in a shipping container.
The kiosk, in the Aker Brygge area near the city centre, uses four 46-inch NEC thin-bezel monitors with a 92-inch ViP Interactive Foil from Visual Planet to provide a touch interface.
Operated by Norway’s Coastal Society, it provides historical and tourist information on the locality. Users can
The New York Times goes out-of-home
The New York Times is hoping to drive business readers to its mobile site by displaying its content on digital out-of-home screens.
Following a deal with RMG Networks, the newspaper’s content will be shown on screens in more than 800 cafes in the business districts of Boston, Chicago, Los Angeles, New York and San Francisco.
The network is branded NYTimes.com Today – reflecting its intention to promote the
Clear Channel bringing live traffic data to billboards
Clear Channel Outdoor in the U.S. plans to add real-time local traffic information to its entire digital-billboard estate in a bid for commuters’ attention.
The project has launched in Chicago, with the Illinois Lottery as debut sponsor. Most of the city’s Clear Channel digital billboards are showing a ten-second spot every 80 seconds, with winning lottery numbers as well as traffic updates.
“By pairing the traffic and Powerball
Hacker sneaks porn onto Moscow billboard
A hacker has been arrested in Moscow after replacing advertising on a digital billboard with hardcore pornography.
The explicit video, shown for about a quarter of an hour on the billboard above the Russian capital’s Garden Ring thoroughfare before authorities shut it off, caused one man to suffer a fatal heart attack, according to local reports.
The hacker, described as an unemployed man of about 40, is said
LocaModa giving away interactive apps
LocaModa is offering free downloads of interactive tools for digital out-of-home networks.
Calling part of its Website an App Store in a nod to Apple’s sales channel for iPhone applications, the company is funding the free software by selling advertising that will display on screens at venues that use the tools. Its App Store will also offer paid-for alternatives on the software-as-a-service (SaaS) model.
LocaModa’s best-known products include
French mall screens highlight Haiti aid appeal
France’s Futuramedia hopes to reach nearly 18m shoppers with a film raising money for relief in Haiti.
The firm’s founder, Guy Taieb, has donated airtime on 1200 digital-signage screens in shopping centres across France.
The film, produced by agency Excel, supports the work of charity Handicap International, which is providing medical aid to Haitians injured in the earthquake of 12 January.
www.futuramedia.fr
