Content
Create your own RSS feed based on the topic 'Content'
Telemundo OOH network offers U.S. Hispanic audience
U.S. Spanish-language TV network Telemundo is going out-of-home with the launch of a DOOH network reaching 1000 retailers and 2000 buses.
Advertising on Telemundo en tu Mundo – meaning “Telemundo in your world” – will be sold by the firm’s Conexion sales operation, which also represents Web and mobile media associated with the broadcaster.
The company, part of NBC Universal, claims to be the second-largest Spanish-language content distributor 
Filipino billboard mixes ads with green messaging
A community in the Philippines is using a digital billboard to promote environmental messages to its 70,000 citizens.
Carmona, near Manila, has installed a billboard from Lighthouse Technologies at a tollgate where it can reach high pedestrian and vehicle traffic.
The display – 4m wide and 3m high – shows advertising and environmental messages, dubbed the Green Channel, from 6am to 10pm.
Composed of 16 panels in
Amscreen forecourt network to show Sky News
Sky News is to become exclusive news provider to Amscreen’s petrol-station forecourt network in the UK.
While giving Amscreen a high-profile and widely trusted content provider, the deal also appeals to Sky because it provides the news operation, originally created for the Sky satellite network, with a further distribution platform.
James Weeks, executive producer of new media at Sky News, said: “We aim to reach viewers across as
PRN adds MTV content to retail screen networks
Premier Retail Networks (PRN) in the U.S. is introducing content from MTV’s music and pop-culture TV channel VH1.
It will show material including music videos, news and original programming customised for PRN on its Checkout TV and TV Wall networks.
“VH1’s vibrant music and lifestyle programming resonates very well with the core demographics of [the networks],” said Jonathan Rosen, PRN’s VP of content strategy and development.
The
Banking veteran heads new DOOH content firm
The executive who created one of the best-known digital out-of-home networks in the financial-services sector has set up her own content shop, specialising in short-form video for digital signage.
Tracey Crowe, who during 17 years at Wachovia in the U.S. led the creation of a digital-signage network for 1200 branches, says she was prompted to establish Short Bites Media after Wachovia found it impossible to buy ready-to-use content.
IN DEPTH: From LA to London, audiences make content
User-generated content (UGC) continues to be a popular way to engage the public with digital out-of-home media, typified by new ventures from a dozen transit firms in Los Angeles County, Clear Channel Outdoor in New York, and Coca-Cola in London.
Brazilian bar installs World Cup network
Brazilian digital out-of-home firm Inbox has built a World Cup screen network for a bar in its home city of Belém.
The network in Bar da Copa has more than 40 standalone displays as well as two video walls using 18 46-inch LCD screens.
As well as advertising in silent 15-second spots and – of course – soccer matches, the screens are showing content including World Cup trivia
Coral TV to reach 1650 bookmakers; could go mobile
The Coral betting-shop chain in Britain is rolling out the Coral TV channel to its full estate of about 1650 outlets.
The company, facing increased competition from online bookmakers and needing to differentiate itself from rivals after a change in British rules means betting-shop chains are no longer limited in size, also hopes to encourage customers to stay longer in its branches.
Coral TV was launched in March
