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Brazilian bar installs World Cup network
Brazilian digital out-of-home firm Inbox has built a World Cup screen network for a bar in its home city of Belém.
The network in Bar da Copa has more than 40 standalone displays as well as two video walls using 18 46-inch LCD screens.
As well as advertising in silent 15-second spots and – of course – soccer matches, the screens are showing content including World Cup trivia 
Coral TV to reach 1650 bookmakers; could go mobile
The Coral betting-shop chain in Britain is rolling out the Coral TV channel to its full estate of about 1650 outlets.
The company, facing increased competition from online bookmakers and needing to differentiate itself from rivals after a change in British rules means betting-shop chains are no longer limited in size, also hopes to encourage customers to stay longer in its branches.
Coral TV was launched in March
Digital billboard reminds drivers of Gulf eco-disaster
A U.S. out-of-home media owner is running a campaign on its own digital billboards to raise awareness of the catastrophic oil leak in the Gulf of Mexico.
“The creative was designed to convey the sadness of the oil spill, not take sides against or for the oil companies or any environmental/animal rights group,” said Adams Outdoor Advertising of its ad.
Depicting two stylised shrimp and a black brushstroke
Faith centre broadcasts prayer requests on screens
A religious centre in South Carolina is using digital signage across its 93-acre campus to communicate with staff and visitors.
“Implementing this emerging technology on such a broad scale in a matter of a few months was very challenging,” said Cecil Elmore, CIO of Inspiration Ministries, which operates the City of Light facility.
Screens are used to provide information on meeting rooms, with links to a Microsoft Outlook
Any animation is better than none, mall study confirms
A new study of digital media in malls has reinforced earlier research suggesting that small elements of on-screen movement are as effective as full-motion video in drawing viewers’ attention.
Outdoor specialist agency Kinetic Worldwide and media owner Clear Channel Outdoor investigated shoppers’ engagement with digital out-of-home ads at the Westfield Royal Victoria Place shopping centre in Tunbridge Wells, near London.
Using a face-tracking system from German research group
IN DEPTH: 3D content, low-end tools abound at Expo
Screen Media Expo Europe opened in London today with a raft of new product debuts suggesting that 3D is 2010’s hot trend – or perhaps bandwagon – and that digital out-of-home vendors are increasingly attentive to the simpler needs of smaller users.
Magnetic 3D and Signagelive have teamed up to deliver glasses-free 3D digital-signage content on the Signagelive Web-based platform. Their system, available through the two firms’ resellers
But is it digital signage? Danish firm puts art on-screen
The latest in the glut of low-cost and no-cost digital-signage systems for small users comes with a highbrow twist.
ArtPlayer, from Danish firm Cumedin, is a service that allows any site with an Internet-connected PC and a suitable screen to show works of 19th- and 20th-century art on their display.
The basic service is free; for a fee, users can also add their own logos and messages.
Oil firm uses DOOH to give ultra-local info to drivers
Traffic and weather information is shown on many digital-signage networks, but for Canadian energy firm Syncrude it’s not just a nice extra – it’s critical.
The company has installed a 15-screen network at its headquarters in Fort McMurray, Alberta, providing what is described as “hyper-local” weather and traffic information for drivers of heavy vehicles serving its nearby operations in the Athabasca Oil Sands.
The screens are located in
