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The New York Times goes out-of-home
The New York Times is hoping to drive business readers to its mobile site by displaying its content on digital out-of-home screens.
Following a deal with RMG Networks, the newspaper’s content will be shown on screens in more than 800 cafes in the business districts of Boston, Chicago, Los Angeles, New York and San Francisco.
The network is branded NYTimes.com Today – reflecting its intention to promote the 
Clear Channel bringing live traffic data to billboards
Clear Channel Outdoor in the U.S. plans to add real-time local traffic information to its entire digital-billboard estate in a bid for commuters’ attention.
The project has launched in Chicago, with the Illinois Lottery as debut sponsor. Most of the city’s Clear Channel digital billboards are showing a ten-second spot every 80 seconds, with winning lottery numbers as well as traffic updates.
“By pairing the traffic and Powerball
Hacker sneaks porn onto Moscow billboard
A hacker has been arrested in Moscow after replacing advertising on a digital billboard with hardcore pornography.
The explicit video, shown for about a quarter of an hour on the billboard above the Russian capital’s Garden Ring thoroughfare before authorities shut it off, caused one man to suffer a fatal heart attack, according to local reports.
The hacker, described as an unemployed man of about 40, is said
LocaModa giving away interactive apps
LocaModa is offering free downloads of interactive tools for digital out-of-home networks.
Calling part of its Website an App Store in a nod to Apple’s sales channel for iPhone applications, the company is funding the free software by selling advertising that will display on screens at venues that use the tools. Its App Store will also offer paid-for alternatives on the software-as-a-service (SaaS) model.
LocaModa’s best-known products include
French mall screens highlight Haiti aid appeal
France’s Futuramedia hopes to reach nearly 18m shoppers with a film raising money for relief in Haiti.
The firm’s founder, Guy Taieb, has donated airtime on 1200 digital-signage screens in shopping centres across France.
The film, produced by agency Excel, supports the work of charity Handicap International, which is providing medical aid to Haitians injured in the earthquake of 12 January.
www.futuramedia.fr
Trucks with touchscreens bring interaction to the street
On-vehicle screens can be more than mobile digital billboards, as British firm SA Screen Media is proving with a series of campaigns using its Digiadvans – small trucks with large displays mounted on the side and, crucially, interactive capabilities.
“We have very intelligent tools which allow us to draw the crowds and target audiences such as touchscreens, [Nintendo] Wii, live TV and live Internet connections right there on the
IndoorDirect puts social networking on the menu
U.S. digital out-of-home operator IndoorDirect is licensing LocaModa’s interactive platform for more than 1000 of its restaurant locations.
It will use the LocaModa technology in three programming strands running on its Restaurant Entertainment Network – TheBite, TheBiteWeekend and TheBite@Nite.
Incorporating LocaModa’s technology will let IndoorDirect’s screens use features of social-networking services such as Facebook and Twitter, as well as the Websites of advertisers.
Locations will include branches
Free creative can help raise cash for Haiti
Digital out-of-home network operators in North America can screen free, ready-to-use spots to help raise funds for aid to earthquake-stricken Haiti.
Consultancy The Preset Group has assembled ads encouraging Red Cross donations and made them available for download from its Website (see link below).
Both landscape and portrait formats are provided, in several video file formats as well as the native Final Cut Pro format.
“Preset member
