Content
Create your own RSS feed based on the topic 'Content'
Chinese shoppers relish food-related content
Customers in the stores of Chinese fruit retailer Pagoda are watching its digital screens for a full minute on average, according to research conducted as the company prepares to roll out to more than 100 branches.
Shenzhen-based Pagoda, which has used a franchise model to grow its fruit-retailing business, engaged Taiwanese digital-signage supplier Avedia to survey its stores and customers, and develop a four-site pilot.
With content including 
Shoemaker airs mini-series on Chinese subways
Footwear brand Staccato is the latest advertiser to run its own mini-series on the subway screen networks operated by Digital Media Group (DMG) in China.
Staccato’s fashion-oriented series, Attitude to Life, aired during September and October across DMG’s digital out-of-home networks in Beijing, Shanghai, Tianjin, Chongqing, Nanjing, Shenzhen and Hong Kong.
Transit TV brings green message to LA bus passengers
Transit TV in Los Angeles is alerting the city’s bus riders to environmental issues through video spots supplied by Green Energy TV.
Content from the Youngstown, Ohio firm – supplied for free – forms part of Transit TV’s one-hour loop alongside material such as celebrity trivia and word games.
“Green Energy TV falls right in with the kind of content” that Transit TV wants to show, Maurice Venegas,
Times Square LED spectacular shows shoppers’ faces
Andy Warhol was almost right.
Shoppers at the new American Eagle Outfitters location in New York’s Times Square, which opens this month, will have the chance to be featured for 15 seconds on the giant LED screens dominating the store’s exterior.
After making a purchase, customers will be invited to have their picture taken in a small photo studio.
Moments later, it will be shown on
Digital billboards display funeral notices
Digital billboards are being used to announce the deaths of local people in Des Moines, Iowa.
The novel application came about when the local arm of media owner Clear Channel Outdoor approached Iles Funeral Homes with an advertising pitch.
The funeral firm wasn’t interested in advertising, but came up with the idea of showing eight-second announcements showing the name and funeral details of recently-deceased people, sometimes with a
Titan, MySpace team up for UGC
In the latest example of user-generated content for digital out-of-home, Titan Outdoor is to display messages from the users of social-networking site MySpace on more than 300 screens in the U.S., UK and Ireland.
The project, called Step Up To The Mic, will involve MySpace users submitting up to 50 characters of text and an image online. They can “voice anything they want the world to know, whether it
McDonald’s turns to UGC for billboard burger promo
McDonald’s customers in Kansas City, Missouri got a chance to try their hand at digital out-of-home creative when the fast-food chain ran a slogan-writing competition.
Customers were asked to submit their two-word slogans promoting the new Angus Third Pounder burgers online at the www.honorangus.com Website, or by text message.
Some 1750 of the 6000 submitted were used on 13 Lamar Outdoor Advertising digital billboards which the restaurants hired
User feedback will guide development of free service
Germany’s 42media Group says it is working on technology that will allow third parties to customise its free Web-based content-management system for digital signage.
The application programming interface (API) will, it hopes, encourage use of the free service currently in beta. It expects to attract single-site end users such as hair salons and fashion boutiques.
42media Group says the Website for Oxygen.next, launched in mid-August, has seen more
