Corporate
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Convention centre mixes visitor info with advertising
Most convention centres with digital signage limit it to way-finding and visitor information, but Singapore Expo is selling ads too.
The facility has installed one of Litefast’s transparent, cylindrical 360-degree displays in a foyer, and is selling advertising slots on it – currently to restaurants at the convention centre and to Coca-Cola for Coke Zero – as well as providing information.
The Magic LED display, provided by local 
Auctioneer’s screens move around the country
A digital-signage network for equine auctioneer Fasig-Tipton has been designed for easy portability as its operations move from site to site.
Fasig-Tipton, which has been selling thoroughbred horses for more than a century, has a square-mile auction facility which it transports to 13 annual sales across the U.S.
That facility now has 65 LCD screens showing horse demonstrations, racing and marketing videos, as well as six kiosks giving
IN DEPTH: 3D content, low-end tools abound at Expo
Screen Media Expo Europe opened in London today with a raft of new product debuts suggesting that 3D is 2010’s hot trend – or perhaps bandwagon – and that digital out-of-home vendors are increasingly attentive to the simpler needs of smaller users.
Magnetic 3D and Signagelive have teamed up to deliver glasses-free 3D digital-signage content on the Signagelive Web-based platform. Their system, available through the two firms’ resellers
Oil firm uses DOOH to give ultra-local info to drivers
Traffic and weather information is shown on many digital-signage networks, but for Canadian energy firm Syncrude it’s not just a nice extra – it’s critical.
The company has installed a 15-screen network at its headquarters in Fort McMurray, Alberta, providing what is described as “hyper-local” weather and traffic information for drivers of heavy vehicles serving its nearby operations in the Athabasca Oil Sands.
The screens are located in
Architects approve screens in historic HQ
The Royal Institute of British Architects (RIBA) has installed screens in its Art Deco headquarters, in a rare example of a digital-signage deployment inside a historically significant building.
A 103-inch Panasonic plasma near the entrance, housed in an alcove off the main staircase, promotes events and exhibitions.
The lobby also has portrait-format 42-inch plasmas with custom bezels showing meeting and event timetables, integrated with RIBA’s event-management software
Across India, an office network for media pros
WPP’s media agency GroupM in India has launched a nationwide digital-signage network for communicating with its staff.
Running under the banner of the firm’s MConnect employee-communication programme, which emphasises learning and the sharing of knowledge, the network comprises more than 40 screens in the working areas of ten offices across India.
Centrally managed, it provides company news, internal case studies, HR information, and even notifications of employees’ birthdays.
IN DEPTH: Digital signage cures a Las Vegas headache
MGM Mirage in Las Vegas is continuing to roll out digital signage to its hotel and casino complexes, with recent installations including four 82-inch screens at the Monte Carlo resort.
The company, which began its digital out-of-home programme in 2008, has accumulated a diverse collection of networks spanning not only the gaming floors of its casinos but also public and employee areas, with a range of applications including way-finding,
Kiosks save time, intrigue workers at Dutch factory
Dutch tyre manufacturer Vredestein has replaced printed notices, bulletin boards and whiteboards at its factory with a series of kiosks, in an effort to reach production staff who don’t have access to a PC while working.
Aided by brand-identity specialist NykampNyboer, the firm has deployed 13 kiosks it calls Quality Corners in work areas, meeting rooms and the company cafeteria.
“The most consulted types of information include 24-hour
