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MY VIEW: Where the big bucks are for digital signage
What’s the state of the digital-signage business today? And where’s it heading? Steve Gurley, senior VP of marketing and new market development at Symon Communications, tries to make sense of an often confusing sector...
Before inspecting the state of the digital-signage industry, it is vital to understand the architecture, operating models and business models that power the marketplace. In such a multi-faceted industry, the interplay between each can have 
Bank co-ops use DOOH network to fight off rivals
Banking co-operatives in Poland are seeking a competitive edge from digital signage as larger rivals encroach on their markets.
The country’s three co-operative banking associations, representing more than 580 branches across Poland, have launched a network called BSTV carrying content including news and weather as well as banking information such as foreign-exchange rates. Some programming is shown across the entire network while other material is localised.
“We needed
Banking veteran heads new DOOH content firm
The executive who created one of the best-known digital out-of-home networks in the financial-services sector has set up her own content shop, specialising in short-form video for digital signage.
Tracey Crowe, who during 17 years at Wachovia in the U.S. led the creation of a digital-signage network for 1200 branches, says she was prompted to establish Short Bites Media after Wachovia found it impossible to buy ready-to-use content.
Banks “should use screens to build relationships”
Banks deploying digital signage should measure their success in terms of “return on experience”, according to a U.S. retail media specialist who has deployed a network for a Pennsylvania-based Banco Santander subsidiary.
“The branch represents a key customer engagement point in which the bank has an opportunity to establish a relationship and emphasise their distinguishable qualities” while customers are waiting to be served, said Bryan Meszaros of OpenEye Global.
Digital signage: a cure for invisibility?
One branch of a Florida credit union has used digital out-of-home media to make sure it is still visible after relocating into a busy shopping plaza.
Management at the branch of Grow Financial in Tampa Bay were concerned that with a Publix supermarket next door to their new site, the credit union might not be noticed by passing shoppers.
Their solution was three 52-inch LCD digital-signage displays in
Virgin Islands network looks beyond retail
An advertising agency and TV production company in the U.S. Virgin Islands is planning to expand its digital-signage network beyond retail and into banking, leisure, education, government and healthcare.
Gumbs Group, whose digital out-of-home business operates as Digital Media Solutions, has been running a grocery-store network in the U.S. Caribbean territory for more than five years, with screens in outlets on the island of St. Thomas.
But after
1-2-1 View says 2000-site U.S. rollout is on target
Singapore digital-signage supplier 1-2-1 View is more than halfway toward completing a 2000-branch rollout at a U.S. financial institution.
The firm has installed about 1200 systems across the chain and aims to have the entire network in place by the end of the year, 1-2-1 View’s Norin Masrom told SCREENS.tv. Masrom declined to identify the client.
The network will be used to show bank promotions, general information on
Cyprus bank network unites co-ops
Banks in Cyprus are using digital signage to ensure that customers in smaller rural branches are delivered the same benefits as their urban counterparts.
Local digital out-of-home firm Eyecatching Media, a Scala certified partner, was charged with developing a system that would reach customers at scattered locations, bridge differences in marketing among the institutions – all members of Cyprus’s co-operative movement – and generate ad revenue.
As well
