Innovation
Create your own RSS feed based on the topic 'Innovation'
Designers turn shipping container into kiosk
An interactive visitor information display at a harbour in the Norwegian capital Oslo is housed, appropriately enough, in a shipping container.
The kiosk, in the Aker Brygge area near the city centre, uses four 46-inch NEC thin-bezel monitors with a 92-inch ViP Interactive Foil from Visual Planet to provide a touch interface.
Operated by Norway’s Coastal Society, it provides historical and tourist information on the locality. Users can 
Digital-signage vendors offer mobile management
Interactivity between digital out-of-home media and consumers’ mobile phones is almost old hat. But now digital-signage vendors are finding a new use for the ubiquitous pieces of pocket plastic: enabling network management through the cellphone.
The latest is Hughes Network Systems, whose iPhone app for its MediaSignage system allows users of the popular Apple phone – as well as the same manufacturer’s iPod Touch and new iPad – to
The New York Times goes out-of-home
The New York Times is hoping to drive business readers to its mobile site by displaying its content on digital out-of-home screens.
Following a deal with RMG Networks, the newspaper’s content will be shown on screens in more than 800 cafes in the business districts of Boston, Chicago, Los Angeles, New York and San Francisco.
The network is branded NYTimes.com Today – reflecting its intention to promote the
LocaModa giving away interactive apps
LocaModa is offering free downloads of interactive tools for digital out-of-home networks.
Calling part of its Website an App Store in a nod to Apple’s sales channel for iPhone applications, the company is funding the free software by selling advertising that will display on screens at venues that use the tools. Its App Store will also offer paid-for alternatives on the software-as-a-service (SaaS) model.
LocaModa’s best-known products include
Trucks with touchscreens bring interaction to the street
On-vehicle screens can be more than mobile digital billboards, as British firm SA Screen Media is proving with a series of campaigns using its Digiadvans – small trucks with large displays mounted on the side and, crucially, interactive capabilities.
“We have very intelligent tools which allow us to draw the crowds and target audiences such as touchscreens, [Nintendo] Wii, live TV and live Internet connections right there on the
Malaysian restaurant network links DOOH, SMS, Web
More than 40 restaurants in Malaysia’s Klang Valley are signed up to a new network that combines Web and mobile interaction with digital signage.
TehTarik.TV (TTTV) is being rolled out by Be Digital to about a dozen chains of mamak restaurants – informal, 24-hour-a-day establishments much frequented by younger people. The channel is named after a form of tea popular in Malaysia.
“We wanted a different digital-signage network
IN DEPTH: 3M system predicts how ads are seen
3M says a new Web-based service for designers and agencies will let them forecast consumers’ response to creative executions in a scientifically validated way.
The image-processing algorithms at the heart of the firm’s Visual Attention Service (VAS) predict which parts of an image will be noticed by viewers within the first three to five seconds of exposure.
Brand owners, designers and agencies can upload static images for analysis
Giant plasma stars in London product promotion
Panasonic’s 103-inch plasma screen – one of the largest displays in mainstream use for digital signage – is touring London railway stations this week as part of an installation promoting the manufacturer’s new Lumix camera.
The screen represents the viewfinder in a 3.6x2m model of the Lumix DMX-ZX1 camera.
The model was built around the TH-103PF10 plasma display and erected in Waterloo railway station in the early morning,
