Innovation
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3D ads coming to gas stations’ C-stores
DVD kiosks at thousands of U.S. gas stations could carry on-screen advertising too if a new partnership’s ambitious plans come to fruition.
Construction-management firm Modular Conversions, which is working with major oil companies to build convenience stores at their branded gas stations when they are refurbished, has teamed up with EntertainmentXpress, a Public Media Works subsidiary which has developed a kiosk offering movie and game rentals and sales as 
London competition seeks best out-of-home creative
A British digital out-of-home media owner is offering creative agencies the chance to win airtime worth £250,000 ($385,000).
Ocean Outdoor is asking creatives to submit new or old work for DOOH, which will be judged by a five-strong panel as well as by members of the public who see it on Ocean’s screens at the Westfield mall in London and then vote online.
Entries can also be displayed
Screens help sell phones in UAE, Egypt, Saudi Arabia
United Arab Emirates digital-signage firm Specialized Software Services (SSS) has rolled out interactive point-of-sale screens for mobile-phone maker LG across the Middle East.
Units that combine demonstration phones with 32-inch touchscreens are being tested for nine months, and more could be installed if they prove successful.
Removing a handset from the unit triggers content on the screen, driven by Scala software.
Eleven units have been installed in
Mumbai hotel bombards guests with advertising
Digital screens are a key part of an ambitious makeover at the Sahara Star hotel in Mumbai, where outdoor specialist Katha Mediatix plans to turn every major public space into an advertising opportunity.
The company – the out-of-home division of Mumbai’s Katha Group – is to install a range of digital and non-digital media including a wall wrap covering the entire dome of the hotel, scrollers in the lobby,
Advertising trucks take to the streets of Nairobi
An entrepreneur in Kenya is taking digital out-of-home to the consumer on the street using a fleet of vehicles with screens mounted on all sides.
Francis Gachagua’s firm Motion Pictures currently has ten trucks plying urban routes in Nairobi, and hopes to expand to other locations including Eldoret, Kisumu, Mombasa and Nakuru by the end of the year.
The audio-enabled vehicles will stop on their routes and personnel
Today the UAE, tomorrow the Mid-East, says new firm
A new digital out-of-home operator in the United Arab Emirates plans to install more than 300 interactive units in malls by the first months of 2011.
Abu Dhabi Media Digital Out of Home, a subsidiary of the Abu Dhabi Media Company (ADMC), will deploy systems that combine double-sided 65-inch LCD displays – showing advertising for the host malls as well as for consumer brands – with 22-inch LCD touchscreens
For the sports fan who has everything: 3D at the arena
Digital screens have long been a popular enhancement to sports arenas, both on and off the field. Now vendors of out-of-home media systems hope they will be appearing in private boxes and suites with the latest must-have feature: 3D.
Glasses-free 3D specialist Magnetic 3D joined forces with interactive designer Identity Mine and digital-signage software firm Omnivex to show off 3D’s potential at the recent Association of Luxury Suite Directors’
Incubator helps DOOH startup find investment
A British startup working on out-of-home interactive technology has won £250,000 ($380,000) first-round funding after participating in an incubator programme.
ScreenReach, which is developing an XML-based technology to allow mobile phones to control content on screens ranging from TVs and PCs to billboards and kiosks, joined the first 13-week session of The Difference Engine.
The firm says its technology, ReachXML, will allow “a single person or many thousands
