Innovation
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Japanese government backs out-of-home research
Japan’s Internal Affairs and Communications Ministry is committing about $1m to research mobile-phone interaction with digital signage.
Phone providers and electronics companies are expected to participate in trials of a service which will send promotional material such as discount coupons to handsets when their presence is detected by miniature base stations attached to digital-signage screens.
The tests this summer will be held at sites including Tokyo’s Akihabara 
Raleigh station to air digital TV shows in buses
Bus travellers in the North Carolina state capital of Raleigh will be the first in the U.S. to watch digital TV during their daily commutes.
Local CBS affiliate WRAL and the city’s Capital Area Transit authority are partnering to deliver WRAL’s digital TV content as well as route-specific advertising.
A pilot has started, and by the end of next year 20 buses on a range of routes will
EXCLUSIVE: Is this the greenest OOH technology yet?
A new British startup says its out-of-home advertising system is the most environmentally-friendly yet developed, with zero power consumption required to display text and images.
According to OneFour Communications, its technology allows it to dispense with an LCD or plasma panel and replace it with a thin substrata of processed organic material that can be manipulated into any shape.
Rapidly-stabilising liquids are then applied in real time to
FogScreen develops thinner mist for in-store displays
FogScreen will next week launch the latest incarnation of its walk-through dry mist screens, aimed at retail users.
The Finnish company says the R-series, which has been trialled at the Ideapark mall near Tampere, Finland, has a slimmer design to minimise the space it uses in-store.
The mist is thinner, to produce clearer images, and the unit can be configured as a touchscreen.
Side panels are removable
IN DEPTH: Micro-targeting through the mobile screen
Mobile phones in many countries are effectively becoming personalised digital signage through a new system from Britain’s Celltick which exploits what it calls the “idle screen”.
Celltick’s LiveScreen Media, which now has more than 35 mobile networks as customers, sends advertising and promotional content to handsets when they are not in use by their owners.
And as network operators contend with declining average revenue per user (ARPU) –
SmartBricks will turn walls into displays
New public buildings are increasingly designed with provision for screens – but what if the whole building could become a kind of display?
That’s the concept behind a collaboration between Israel’s Magink and Japanese firm Denpeki Kaihatsu, which are working together on “digital bricks” called SmartBricks. Also involved in the project, which participants hope will lead to a product by the end of this year, is Japanese construction firm
Touchscreens reveal gallery’s hidden treasures
Visitors to the National Portrait Gallery at the Smithsonian Institution in Washington can now view previously inaccessible artworks through interactive kiosks.
Like most museums and galleries, the National Portrait Gallery can show only a fraction of its collection at any given time.
Now, however, touchscreens and Omnivex software allow visitors to see images of works not on the walls, as well as related media. At an exhibit devoted
Sony to demo next-gen video wall at Screen Media Expo
Sony’s new Ziris Canvas, a system for managing video walls with screens of different sizes, orientations and rotation angles, will be making one of its first European outings at Screen Media Expo next month.
The vendor is promoting the technology as an opportunity for designers of screen media to break away from the rectangular limits of most video walls today.
“The impact [of video walls] was novel and
