Metrics
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Australian system measures “likelihood to see”
The Australian out-of-home industry has officially launched its new audience metrics system, Move, which is claimed to be the first outdoor currency in the world covering “all major formats and environments, including roadside billboards, posters, street furniture, railway stations, transit, shopping centres and airports”.
Move will be used to measure audiences for outdoor media across the country’s five largest cities – Sydney, Melbourne, Brisbane, Perth and Adelaide – employing 
Dutch supermarket screens boost food sales
Neo Media Group’s Supermarkt TV in the Netherlands has seen sales uplifts reach 25 percent for product categories advertised on the in-store network.
Nielsen reports, covering campaigns by 20 advertiser brands as well as the four weeks prior to each campaign, showed a 25 percent sales increase for products in the sweets and snacks category.
Overall, most food categories gained about 11-12 percent increase in sales.
Non-food
Arbitron to test BroadSign proof-of-play system
Audience-measurement firm Arbitron is to test the accuracy of playout logs generated by BroadSign International’s software-as-a-service (SaaS) technology platform.
The firm will use its Portable People Meter (PPM) technology to test whether ads were indeed shown on BroadSign-based screens as recorded on the logs.
Media players at 50 randomly-selected locations in the U.S. will be monitored with the PPM, which detects what’s on-screen by picking up signals encoded
IN DEPTH: The march of the aggregators
Out-of-home advertising aggregators continue to develop their penetration of the North American market, with Adcentricity and Argo Digital Solutions’ rVue both adding new networks.
In Europe, meanwhile, Neo Advertising’s BookingDooh aggregation service is highlighting its scale – with tongue perhaps partly in-cheek – by offering media planners a 33,000-screen, 67m-reach two-week campaign for €110,000 ($157,000).
Joining Adcentricity – which will now offer airtime on their screens as well
“Most Americans regularly exposed to digital OOH”
Two thirds of American adults see digital out-of-home media at least once a month, according to new research from Arbitron – and most of them encounter screens in retail outlets.
“The general audience for OOH digital video displays represents a cross section of American consumers, and closely mirrors the average U.S. population,” said the audience-research firm of its Out-of-Home Digital Video Display Study 2009, based on surveys conducted in
Data service could push down Australian ad rates
Australian media owners fear their ad rates could be forced down by a new information service showing exactly how much the country’s major media buyers have spent, and where.
Standard Media Index – launched by Jane Schulze, formerly a journalist with the newspaper The Australian, and marketer Sue Fennessy – has signed up 12 of the country’s largest media buyers to supply monthly data on the actual value of
Adcentricity to offer bespoke audience research
Adcentricity is enlisting research firm Peoplecount to provide audience data to advertisers that use its aggregation service.
Peoplecount will employ techniques including one-to-one consumer interviews to assess the impact of campaigns bought through Adcentricity.
Branded as Research Lite, the programme will be available in packages costing from $4200 to $50,000, depending on the level of detail required.
Topics covered can include audience demographics, intent to buy
Arbitron will cover top 50 markets with PPM
Arbitron in the U.S. is launching a new out-of-home audience-measurement service based on its Portable People Meter.
The service – dubbed ARB-TV – will, unusually, track consumers’ exposure to media in their workplaces and in other people’s homes as well as in mainstream out-of-home locations such as restaurants and bars, shopping centres, airports, hotels and sports venues.
The Portable People Meter (PPM), which gathers the data on which
