Outdoor
Create your own RSS feed based on the topic 'Outdoor'
Out-of-home consolidates in Panama
One of Panama’s biggest out-of-home advertising companies has been acquired by the shareholders of a rival.
Panamerican Outdoor Advertising was bought from U.S. private-equity fund Alta Communications, entrepreneur Jimmy McAndrew and other owners by a group of local investors, who are also behind Top Media Group.
Founded in 2000, Panamerican has an estate of 900 advertising faces including digital billboards and street furniture, built up through acquisitions to 
London competition seeks best out-of-home creative
A British digital out-of-home media owner is offering creative agencies the chance to win airtime worth £250,000 ($385,000).
Ocean Outdoor is asking creatives to submit new or old work for DOOH, which will be judged by a five-strong panel as well as by members of the public who see it on Ocean’s screens at the Westfield mall in London and then vote online.
Entries can also be displayed
Daktronics, OAAA buoyant on future for DOOH in U.S.
Good times appear to be back for digital outdoor in the U.S., with a major billboard manufacturer reporting renewed interest in its products and the Outdoor Advertising Association of America pointing to big revenue gains.
Jim Morgan, president and CEO of billboard maker Daktronics, said that during the second quarter his firm “received a significant order from a major outdoor advertising company that had not placed significant orders with
IN DEPTH: Focus still growing Chinese digital networks
Focus Media says it is outperforming the growth rate of the Chinese advertising market, as it once again concentrates its attention on digital out-of-home after discarding its Internet business.
Said chairman and CEO Jason Jiang: “According to Nielsen, the Chinese advertising market grew 15 percent year-on-year during the first half of 2010. [Focus] managed to grow the core business 24 percent year-on-year during the same period, indicating that we
In UK, DOOH’s share of outdoor tops ten percent
Digital out-of-home is for the first time contributing more than ten percent of total outdoor advertising revenue in the UK.
The medium accounted for 12.8 percent of outdoor advertising spend in the second quarter, according to the Outdoor Advertising Association (OAA).
Screens in public transportation sites claim the largest share of digital revenue, but roadside and retail are catching up fast.
“Outdoor finishes the first half of
Durham digital billboard vote: the nays have it
The drive to digitise America’s billboards has suffered a setback in North Carolina, where the city of Durham has rejected an outdoor advertising firm’s plans despite two years of lobbying.
Durham’s city council unanimously turned down Fairway Outdoor Advertising’s proposals after a four-hour discussion.
The city had been the scene of one of the most fiercely-fought battles over digital billboards, with Fairway and opponents alike running extended public-relations
Filipino billboard mixes ads with green messaging
A community in the Philippines is using a digital billboard to promote environmental messages to its 70,000 citizens.
Carmona, near Manila, has installed a billboard from Lighthouse Technologies at a tollgate where it can reach high pedestrian and vehicle traffic.
The display – 4m wide and 3m high – shows advertising and environmental messages, dubbed the Green Channel, from 6am to 10pm.
Composed of 16 panels in
Wired launches DOOH campaign
Digital out-of-home is now officially cool, futuristic, and clever – Wired magazine in the UK is using the medium to attract new readers.
The bible of the iCrowd next week begins running a campaign, dubbed Brain Food, seeking to drive consumers to its Website.
The month-long campaign, created for the Condé Nast magazine by Hurrell MoseleyDawson & Grimmer (HMDG), will display a different enticing fact each day, using
