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Stores told: “Be clear about your digital-signage plans”
“Why do we want a network?” and “what are our goals?” are the most important questions retailers should ask themselves when considering in-store digital signage, according to a new report.
The report, entitled In-Store Digital Media: How to Reestablish Retail’s Role as a Mass Consumer Medium, suggests that department stores were the first true mass medium, and draws heavily on the work of retail-psychology researcher Paco Underhill.
It 
Dusho, Christensen to lead BroadSign; Engels goes
BroadSign’s Brian Dusho, one of the best-known figures in the digital-signage vendor community, has been named president of the company.
Dusho, a co-founder of the BroadSign International business which grew out of BroadSign USA, replaces outgoing president and CEO Patrick “Rick” Engels, who is leaving the firm.
Cord Christensen, another BroadSign International co-founder and a previous CEO, returns to the CEO’s office and will also serve as chairman.
Jason Jiang returns to top job at Focus Media
Focus Media founder Jason Jiang has returned to the CEO’s office at the Chinese firm as it prepares to make the transition from being primarily an out-of-home media owner to a new life as an Internet advertising specialist.
Jiang (pictured) had handed over the CEO position to president Tan Zhi in March, and moved upstairs to become executive chairman. With Jiang coming back as CEO after less than a
Subtv, Gym Screen Media to merge
Britain’s Subtv and Gym Screen Media are to merge into a new firm, Media 42 Group, led by Subtv's founder Peter Miles as CEO.
The two advertising-funded networks will remain separately branded but share back-end operations such as production and technology, Miles told SCREENS.tv.
Gym Screen Media is present in more than 270 health clubs with some 1500 screens, attracting a monthly footfall of 8m, while Subtv’s screens
New owner ponders future of CoolSign
Planar Systems has disposed of the remainder of its CoolSign digital-signage software arm after selling its casino business to Bally last year.
A late-December cash deal saw CS Software Holdings, a newly-formed company, gain the rights to market CoolSign outside the gaming sector. Both Planar and CS Software Holdings are based in Oregon.
Focus Media discards another OOH unit
China’s Focus Media Holding is further reducing its involvement in out-of-home advertising through the disposal of its Beijing Sports Media subsidiary, which sells advertising in gyms.
The company is being merged in a cash-and-stock deal with larger rival GoodMedia, which is present in more than 1700 of China’s middle-market and high-end gyms. The Focus subsidiary has a presence in about 400 sites.
The merged company will have about
Scala sees growth in Germany, opens first office there
Digital-signage software supplier Scala is opening its first German office in Dusseldorf.
Helge Haarig, who has led Scala’s operations in the Germanic and Benelux regions for nearly ten years, will head the office’s sales and technical staff serving Austria, Germany and Switzerland.
“The Germanic region is one of our strategic growth markets in 2009 and beyond,” said Oscar Elizaga, Scala’s EMEA VP.
Scala, best known for
Wireless Ronin names new CEO, axes 30 staff
Troubled U.S. digital-signage software provider Wireless Ronin has appointed a new president and CEO after three months under interim leadership – and laid off a further 30 staff.
James C. Granger, who takes over from Stephen Birke, was previously president of Toptech Systems, a supplier of inventory-management systems. He also led two publicly-traded firms as president and CEO of Norstan, which makes switches for electromechanical applications, and of Digital
