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3D ads coming to gas stations’ C-stores
DVD kiosks at thousands of U.S. gas stations could carry on-screen advertising too if a new partnership’s ambitious plans come to fruition.
Construction-management firm Modular Conversions, which is working with major oil companies to build convenience stores at their branded gas stations when they are refurbished, has teamed up with EntertainmentXpress, a Public Media Works subsidiary which has developed a kiosk offering movie and game rentals and sales as 
Telemundo OOH network offers U.S. Hispanic audience
U.S. Spanish-language TV network Telemundo is going out-of-home with the launch of a DOOH network reaching 1000 retailers and 2000 buses.
Advertising on Telemundo en tu Mundo – meaning “Telemundo in your world” – will be sold by the firm’s Conexion sales operation, which also represents Web and mobile media associated with the broadcaster.
The company, part of NBC Universal, claims to be the second-largest Spanish-language content distributor
IN DEPTH: Focus still growing Chinese digital networks
Focus Media says it is outperforming the growth rate of the Chinese advertising market, as it once again concentrates its attention on digital out-of-home after discarding its Internet business.
Said chairman and CEO Jason Jiang: “According to Nielsen, the Chinese advertising market grew 15 percent year-on-year during the first half of 2010. [Focus] managed to grow the core business 24 percent year-on-year during the same period, indicating that we
Screens help sell phones in UAE, Egypt, Saudi Arabia
United Arab Emirates digital-signage firm Specialized Software Services (SSS) has rolled out interactive point-of-sale screens for mobile-phone maker LG across the Middle East.
Units that combine demonstration phones with 32-inch touchscreens are being tested for nine months, and more could be installed if they prove successful.
Removing a handset from the unit triggers content on the screen, driven by Scala software.
Eleven units have been installed in
IN DEPTH: Australia bullish on digital growth
Lower screen prices and the shift away from print media are among the biggest factors building Australia’s digital out-of-home market, new research says.
Researcher Frost and Sullivan predicts that the value of digital-signage systems sold in Australia will grow 12 percent annually over the next three years, to reach AUD58.4m ($53m) by 2013.
It says that a drop in hardware costs – especially for screens – last year,
MY VIEW: Where the big bucks are for digital signage
What’s the state of the digital-signage business today? And where’s it heading? Steve Gurley, senior VP of marketing and new market development at Symon Communications, tries to make sense of an often confusing sector...
Before inspecting the state of the digital-signage industry, it is vital to understand the architecture, operating models and business models that power the marketplace. In such a multi-faceted industry, the interplay between each can have
Amscreen forecourt network to show Sky News
Sky News is to become exclusive news provider to Amscreen’s petrol-station forecourt network in the UK.
While giving Amscreen a high-profile and widely trusted content provider, the deal also appeals to Sky because it provides the news operation, originally created for the Sky satellite network, with a further distribution platform.
James Weeks, executive producer of new media at Sky News, said: “We aim to reach viewers across as
School shop managers can show only the ads they like
Managers of retail outlets in Quebec schools are hoping that in-store screens will reach customers when the Web can’t.
Local firm Mirada Media’s network for the Coopsco co-operative, which runs shops in French-speaking schools and universities in the province, will be used both by the co-op’s central marketing team and by individual retailers.
The marketing department will supply new ad campaigns in Flash format each week, but store
