Retail
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Adventure concept stores open with digital signage
In-store digital signage is integral to a new retail format being rolled out by South African outdoor specialist Cape Union Mart.
The firm’s Adventure Centre concept stores – which include features such as climbing walls and cold-weather chambers – have 37-inch LCD displays at the checkouts and 50-inch screens in the main retail areas. Each section of the stores has a dedicated channel, showing product videos and highlighting special 
Virgin Islands network looks beyond retail
An advertising agency and TV production company in the U.S. Virgin Islands is planning to expand its digital-signage network beyond retail and into banking, leisure, education, government and healthcare.
Gumbs Group, whose digital out-of-home business operates as Digital Media Solutions, has been running a grocery-store network in the U.S. Caribbean territory for more than five years, with screens in outlets on the island of St. Thomas.
But after
Tallinn complex carries ads, visitor info on 120 screens
A high-tech new shopping and entertainment centre in the Estonian capital Tallinn has switched on a 120-screen digital-signage network.
The Solaris complex – which includes a concert hall and eight cinemas as well as more than 40 rental units for retail and hospitality – is using the 42-to-50-inch LCD displays for building guides, ticket and event information, and arts broadcasts as well as advertising.
Solaris, which opened in
Hong Kong mall opens with giant LED display
A 177-inch LED screen is the digital centrepiece of a new landmark shopping centre in Hong Kong.
iSquare, which opened in December, features the Lighthouse Technologies display between the third- and fourth-storey concourses of the 31-storey building, showing advertising and promotions.
The 10mm dot pitch LED screen – Lighthouse’s P10-FA, with front-access panels allowing it to be mounted directly onto the wall – was chosen for the
Ireland’s Meteor puts digital signage in store windows
Irish mobile-phone operator Meteor has installed in-window digital signage across its retail estate.
The firm is running advertising 24 hours a day in the windows of all 39 of its stores in the Republic of Ireland.
Each outlet has two 47-inch Sony Professional LCD screens.
Meteor sales director Garry Doyle said the system “allows us to play animated advertisements on a loop 24 hours a day, advertising
Brewer orders more in-store screens as sales jump
Canadian brewer Labatt is to more than double its in-store network of digital promotional units after what one of its technology partners called “strong, immediate boosts in sales”.
“The actual results are confidential, but we can say that the sales increase on promoted products in stores that have the [units], versus those that don’t, raised some eyebrows,” said Steve Harris, VP at Digital Display and Communication (DDC).
A
Bookstore chain links digital signage with direct mail
Perhaps because they are by definition already packed with media, bookstores have been a relatively slow part of the retail sector to adopt digital signage.
But Norway’s Libris is embracing the medium whole-heartedly, with screens already installed in about two thirds of its estate and the entire 127-store-strong chain set to have them by summer as part of a broader upgrade to store design.
46-inch LCDs show promotion
Retail TV “may work better for popular products”
Not all products are created equal when it comes to in-store TV promotion, according to new research from Nielsen in Germany.
The study, which tracked consumer awareness of and response to advertising of five products on Neo Advertising’s network in Edeka stores, found that 67 percent of shoppers were aware of the screens, and that they were much more aware of advertising than other content.
But while four
