Retail
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Ronin links screens to in-store security system
Wireless Ronin Technologies in the U.S. has teamed up with retail-security specialist InVue Security Products to offer digital-merchandising systems to InVue’s worldwide client base.
A customised version of the firm’s RoninCast software will send promotional messages to displays attached to products in the store that are linked to InVue’s security system.
The messaging will appear when shoppers pick up the products, typically high-value items.
The merchandising system 
Belgian retailer mixes digital signage, in-store radio
Home electricals and electronics retailer Krëfel has installed a digital-signage network in more than 70 of its stores in Belgium and Luxembourg.
The network, based on YCD Multimedia’s software and implemented by the technology firm’s Benelux partner ThisPlays2 along with Krëfel’s in-store marketing agency Fast Retail, consists of some 4000 screens showing lifestyle content, retailer-specific information, and advertising from other companies.
It is branded as the Krëfel TV
Access 360, PRN are latest to secure ad-sales rights
The trend toward separating the ad-sales function from network and venue ownership continues to bring about new partnerships in the U.S., with Access 360 Media now taking over the sales role for Simon Property Group’s mall screens while Premier Retail Networks (PRN) moves beyond retail through a deal with TargetCast Networks.
Access 360 Media’s contract to sell advertising airtime on screens in 49 of Simon Property Group’s malls involves
McDonald’s German network reaches 600 locations
Nearly half of McDonald’s outlets in Germany now have digital screens carrying advertising and infotainment.
3Sixty:TV, the firm that operates the McDonald’s system, says it has now passed the 600-branch mark, and claims it is the country’s largest in-store TV network.
Launched in 2007, the network carries McDonald’s branding and content with a strong emphasis on entertainment and leisure, as well as advertising, reaching 23m consumers monthly.
IN DEPTH: Titan’s malls go digital
Titan Outdoor in the UK will next month start in earnest the rollout of digital six-sheet equivalents to its shopping-centre estate.
The decision comes as new research from Adspace Networks in the U.S. backs up claims for the effectiveness of digital screens in malls.
Titan’s 65-inch portrait screens – branded as D6 (pictured) – are already present in the Bullring mall in central Birmingham and at thecentre:mk in
Golf Network buyer revives expansion plans
EDR Media, new owner of The Golf Network in the U.S., plans to expand the in-store network after its previous owner Sports Retail Networks put development on hold.
When venture-capital-funded Sports Retail Networks launched The Golf Network last year, it said it would increase the original 100 locations to more than 400 by the beginning of this year, and 1000 by 2010. However, little if any expansion appears to
FT to use Amscreen for London promotions
Amscreen in the UK has signed another high-profile newspaper brand to use its digital-signage units for sales promotion.
The Financial Times will deploy Amscreen’s digital-signage systems at FT-branded newspaper stands across London.
Content on the FT-funded network will promote the newspaper’s print product, echoing an earlier Amscreen installation for two other British national newspapers, The Guardian and its sister title The Observer.
In that rollout earlier this
IN DEPTH: How digital signage drives the display market
Digital signage is now a major influence on the flat-panel display market, shaping the business models of hardware vendors and pushing forward the development of large screens.
Out-of-home applications “drive flat-panel display [FPD] penetration in almost every application and vertical market,” said Chris McIntyre-Brown, senior market analyst at Futuresource Consulting.
A recent report from the firm notes that while the worldwide business FPD market as a whole grew
