Retail
Create your own RSS feed based on the topic 'Retail'
NBCU replaces CBS on Gas Station TV
NBC Universal (NBCU) is to replace CBS as the main supplier of news and entertainment content to U.S. fuel-station screen network Gas Station TV (GSTV).
The TV giant will also act as local advertising sales agent for GSTV.
A four-and-a-half-minute content segment will bring together local and national news from NBCU as well as entertainment content. The firm will be exclusive provider of entertainment, but ESPN also provides 
Colombian retailer developing 500-store network
Colombian AV supplier VideoBase is continuing to build a digital-signage network for retailer Almacenes Exito.
The rollout, which began nearly a year ago, has now reached 20 stores in Bogota, Medellin, Cali and Barranquilla, with the network run by a server in Medellin.
But the plan is to extend it to nearly 500 locations.
Almacenes Exito’s retail brands include Carulla and Pomona supermarkets as well as Bodega
South African advertisers back liquor-store network
South Africa’s Ultra Liquor Group has secured brand support for a new digital-signage network, rolled out across 30 stores.
A range of advertisers including drinks firms Brandhouse, Distell and SAB are understood to have booked airtime into 2010 and invested in customised creative.
The network of 149 42-inch plasma screens with audio, which went live last month, is the latest installation from South African retail-media specialist Moving Tactics.
BP names digital-signage provider for U.S. fuel stations
Retail Media Company (RMC) of Los Angeles is to supply digital signage to more than a thousand BP-owned gas stations in the U.S.
After a year-long selection process, the fuel giant chose RMC for the project, covering both pump-top and convenience-store locations at sites under BP’s own brand and that of its Arco subsidiary.
They will show advertising and original content as well as weather and traffic information.
Amscreen signs HMV, Coffee Nation
Amscreen in the UK continues to secure associations with high-profile brands, most recently through a deal with music retailer HMV to place informational screens in its stores’ ticket booths.
The first stage of the rollout will see Amscreen kit installed in the booths selling tickets for concerts and other events at 27 stores, including HMV’s flagship on London’s Oxford Street.
A national rollout is promised later. HMV has
New U.S. drugstore network promises 3000 locations
A new digital out-of-home network is launching in U.S. independent and franchise pharmacies with the ambition of reaching 3000 locations by the end of 2011.
Pharmacy Health Network, operated by the Digital Advertising Group unit of marketing firm Respario, makes its debut with some 700 pharmacies on board, recruited earlier this month at the annual conference of drugstore supplier Cardinal Health.
They include members of Cardinal’s Medicine Shoppe
IN DEPTH: Digital media – what retailers really think
A new report from Retail Systems Research in the U.S. provides a rare insight into the role that in-store digital signage can play from the retailer’s point of view, suggesting that the new medium’s potential is widely recognised even by those who have not yet deployed it, and emphasising the importance of co-operation between brands and retailers.
Singapore mall deal takes MediaCorp out-of-home
Singapore’s MediaCorp is using digital out-of-home as its stepping stone into the outdoor market, via a contract to sell advertising on screens in the city state’s new ION Orchard mall.
The state-owned group – which began life nearly half a century ago as Singapore’s first radio station, and now has significant interests in TV, radio, print and online – will sell airtime on ION Orchard’s large LED screen and
