Retail
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IN DEPTH: Advertisers learning to love DOOH, slowly
Financial services, telecommunications and cars are more significant advertising categories for digital out-of-home in the U.S. than consumer packaged goods (CPG), according to new research from Adcentricity.
Yet despite the reluctance of CPG manufacturers to adopt the new medium, advertisers in other categories regard retail networks with favour – going against the accepted wisdom that DOOH is most effective for advertising close to the point of purchase.
“Networks 
IN DEPTH: 3D content, low-end tools abound at Expo
Screen Media Expo Europe opened in London today with a raft of new product debuts suggesting that 3D is 2010’s hot trend – or perhaps bandwagon – and that digital out-of-home vendors are increasingly attentive to the simpler needs of smaller users.
Magnetic 3D and Signagelive have teamed up to deliver glasses-free 3D digital-signage content on the Signagelive Web-based platform. Their system, available through the two firms’ resellers
Liquor stores team up to plug local wines on screens
Six liquor retailers in New York state have joined forces to promote local wines through an in-store TV network.
They have launched NY WineNetwork to provide customers with buying advice as well as wine facts and details of wine events.
“The New York wine industry is in a unique position nationally to be the first to utilise technology in a way not currently being done in the wine
Digital signage designed into new Depot store format
Digital signage is an integral part of a new store format for Germany’s Gries Deco.
Depot, its 138-outlet furniture retail chain in Germany and Switzerland, is launching a series of stores branded as Depot-Interio, mixing furniture with boutique-style departments offering home-décor accessories.
Amscreen signs Shell for fuel network, tops 1500 sites
Amscreen has further tightened its hold on the British petrol-station market by signing up Shell to its Forecourt Convenience Store Network, just weeks after adding Esso.
The exclusive five-year contract with Shell will see Amscreen’s digital-signage units rolled out to around 580 sites, starting this month.
It brings the network’s total locations to more than 1500, including BP and independents as well as Shell and Esso, with around
London Expo launch for eco-friendly DOOH project
May’s Screen Media Expo Europe in London will play host to a party promoting environmental responsibility in digital out-of-home.
The event on the evening of 5 May will mark the launch of the Green Screen project from UK industry body The Screen Forum.
The project, supported by Harris, NEC, Magenta Research and True Colours, aims to develop sustainability guidelines for DOOH.
The party is free for members
German supermarket plans 480-store rollout
Pilots start this month for an in-store TV network at Rewe supermarkets in Germany, with a full rollout scheduled to begin in October.
About 480 stores will be fitted with a total of 2600 large LCD screens by Deutsche Telekom’s T-Systems division.
The network will screen promotional spots and third-party advertising as well as customer information, news and weather.
It will be tested at stores in Frankfurt,
Supermarket says radio is most effective retail medium
In-store multimedia promotions can create sales uplifts reaching 25 percent, according to research conducted for The Co-operative Group in Britain.
Research firm Data2Decisions examined uplifts in The Co-op’s food stores over two years, finding that in-store media were directly responsible for £13.4m ($20.7m) in sales that would not otherwise have been made.
The retailer’s radio channel was cited as the most cost-effective medium, and accounted for about 40
