Retail
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Amscreen signs up Esso to forecourt network
Esso is the latest fuel retailer to join Amscreen’s petrol-station network in the UK.
A rollout of digital signage begins this month to 350 Esso-owned sites, which will become part of Amscreen’s Forecourt Convenience Store Network and bring its total number of locations to “well over 1000”, according to the company.
The screens will show third-party advertising as well as promotions for Esso products and services and traffic 
PRN keeps Costco contract for ad sales, content
Premier Retail Networks in the U.S. has renewed its contract to sell advertising and supply content for the in-store TV network at Costco, the nation’s third largest retailer.
The agreement, described only as “multi-year”, continues the relationship that has existed between PRN and Costco since the retailer launched its digital out-of-home network in 2004.
PRN will handle network management and scheduling as well as selling ads and providing
Oslo mall has it both ways with double-sided screens
A high-end shopping mall in the Aker Brygge district of Oslo is using double-sided screens that combine way-finding and advertising.
The 65-store mall in the Norwegian capital has five double-sided units, each with an LCD touchscreen on one side and another LCD display backing on to it showing advertisements, stock-market information for the many local office workers who visit the complex, and weather.
There is also a large
Delhi mall network combines video walls, LCD screens
A new digital media network at the DLF Emporio Mall in New Delhi uses screens outside as well as in the shopping concourse.
The mall’s exterior carries two LED walls showing moving video, each using nine screens and measuring 17x3.5 feet.
Inside, 18 portrait-format 46-inch Samsung LCD displays are dispersed throughout the shopping centre.
The network uses Scala digital-signage software and a Web-based advertising system that allows
Opticians, eye clinics get screens in Chile and Canada
Chilean optical retailer R&K is rolling out a digital-signage network across its estate.
It has more than 40 dedicated outlets as well as more than 150 concessions in the country’s biggest department stores – Falabella, Paris and Ripley.
The network will be used to advertise products on sale in-store.
It is centrally managed using technology from Onelan including the vendor’s Net-Top-Boxes.
Separately, Optometry News Network (ONN)
RMG buys Pharmacy TV, promises more stores soon
RMG Networks in the U.S. has moved into retail with the acquisition of Pharmacy TV for an undisclosed sum.
Pharmacy TV installs 32-inch screens near the counters where prescriptions are filled both in pharmacists and in outlets of major grocery chains, with an eight-minute loop of health-related information and advertising matching the average dwell time for consumers waiting for their medications.
The service, free to retailers, is currently
Amscreen trebling forecourt network, says uplift proven
Amscreen in the UK says the audience of its petrol-station forecourt screens will more than triple over the next three months as new sites join the network.
Impacts, currently standing at 6m a week, will rise to 20m weekly by June, according to the firm.
Amscreen’s digital signage is installed in the forecourt convenience stores of BP as well as independents Euro Garages, Motor Fuel Group and MRH
Adspace: Scarborough mall data better than Nielsen’s
Adspace in the U.S. is replacing Nielsen data with figures from Scarborough Research, hoping to give advertisers a more accurate picture of audiences for its network of screens in shopping centres.
The firm has been using Nielsen’s On Location service, which provides estimates of traffic through each mall based on information supplied by mall managements – who use a range of methods to gauge their numbers.
But now
