Retail
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Bookstore chain links digital signage with direct mail
Perhaps because they are by definition already packed with media, bookstores have been a relatively slow part of the retail sector to adopt digital signage.
But Norway’s Libris is embracing the medium whole-heartedly, with screens already installed in about two thirds of its estate and the entire 127-store-strong chain set to have them by summer as part of a broader upgrade to store design.
46-inch LCDs show promotion 
Retail TV “may work better for popular products”
Not all products are created equal when it comes to in-store TV promotion, according to new research from Nielsen in Germany.
The study, which tracked consumer awareness of and response to advertising of five products on Neo Advertising’s network in Edeka stores, found that 67 percent of shoppers were aware of the screens, and that they were much more aware of advertising than other content.
But while four
Clear Channel, VMG still building UK mall network
Clear Channel Outdoor and VMG Global are continuing to roll out screens to British malls.
The pair now have 120 displays in a dozen shopping centres across the UK, which they say is the nation’s largest network of digital screens in malls – although that is a fraction of the size that it might have been had VMG Global’s predecessor, Vision Media Group, not gone into administration last summer.
IN DEPTH: The recession – who is hurting worst?
Demand for outdoor LED displays has been hit far harder by the economic downturn than the market for indoor digital signage, according to new research.
IMS Research says that the overall market for digital-signage technology continues to grow, albeit at a slower pace than before the recession.
“LED arrays for outdoor advertising have faced the most difficult environment, while flat-screen displays for emerging markets such as the medical
Classroom digital signage driving touchscreen demand
While the rise of smartphones such as Apple’s iPhone may be the most obvious reason for growth in the touchscreen market, digital signage – particularly in educational and conference environments – is also leading to soaring demand for touch-sensitive displays, according to researcher iSuppli.
Globally, shipments of touchscreen modules will more than quintuple from just under 1m last year to 5.4m units in 2013, it predicts.
Most touchscreens
Dutch supermarket screens boost food sales
Neo Media Group’s Supermarkt TV in the Netherlands has seen sales uplifts reach 25 percent for product categories advertised on the in-store network.
Nielsen reports, covering campaigns by 20 advertiser brands as well as the four weeks prior to each campaign, showed a 25 percent sales increase for products in the sweets and snacks category.
Overall, most food categories gained about 11-12 percent increase in sales.
Non-food
Eye upgrades Australian shopping-centre network
Australian out-of-home media owner Eye is replacing its Eye Shop mall network with larger screens.
The AUD3.5m ($3.1m) will see all Eye’s 130 screens in Australian malls upgraded to bigger, ultra-thin-framed LCD units.
The largest screens in the upgraded network – four times the size of those previously in place, according to Eye – will be on the same scale as outdoor displays, offering advertisers “a seamless communication
RAM buys small UK mall network, hints at big plans
RAM Investment Group in the UK has extended its digital out-of-home holdings with the acquisition of Estates Media Partners and its Mall Vision network, and says it has ambitions to become one of the country’s major players.
RAM, which paid Frogmore Property £325,000 ($520,000) in shares for Estates, earlier this year acquired both ASG – the veteran UK network operator formerly known as Avanti Screenmedia – and TrainFX, which
