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Chicago community screens aid small businesses
An unusual partnership between a digital-signage firm and a Chicago neighbourhood body is attracting bus riders into local businesses.
Technology supplier RedPost partnered with the Wicker Park and Bucktown (WPB) special service area – one of several such organisations around Chicago charged with improving parts of the city – to place screens along four bus routes.
The screens in cafes, stores and community offices not only display information 
Airport food sales take off with digital signage
When shrinking passenger numbers at Copenhagen Airport began to hit sales in Select Service Partner’s seven food and beverage outlets there, the firm turned to digital signage.
After establishing that product promotions in two of the stores did indeed lead to sales uplift, Select Service Partner (SSP) committed to roll out 33 Samsung displays and 14 players across its sites at the airport.
The network is based
Amscreen signs another fuel chain to C-store network
Britain’s Amscreen is set to nearly double its presence in gas-station convenience stores through a deal with fuel retailer MRH, and believes its network could eventually reach 10m motorists weekly.
Its “close-proximity signage” systems will be rolled out to 300 sites operated by the UK’s largest independent fuel retailer, and form part of the Amscreen Convenience Store Network.
A similar contract earlier this year led to installation of
Auto dealers get touchscreen sales aid
More than 2300 Chrysler, Dodge and Jeep dealers in the U.S. can now offer touchscreen kiosks in their showrooms, after an upgrade to their sales-assistance system developed by Wireless Ronin.
The system, previously known as the Vehicle Information Center (VIC) but now dubbed iShowroom, is a customised version of Wireless Ronin’s RoninCast for Automotive product.
Sales staff can access it via the Web on their desktop PCs, or
Westfield album promotion links screen ad with audio
A promotion for a new music album at a London mall is using the shopping centre’s audio system as well as its digital screens.
The UK launch of R&B artist Chris Brown’s album Graffiti is highlighted every hour on CBS Outdoor’s giant Centre Spectacular LED screen at Westfield London.
But the impact of the promotion spreads beyond the atrium where the 13x4.5m screen is located, with tracks from
Mall package bundles screens and posters
Britain’s Limited Space is offering exclusive use of its network of giant mall screens to a single advertiser as part of a Christmas domination package.
The package, which covers 30 major malls including Bluewater in Kent, the Bullring in Birmingham, Meadowhall in Sheffield and MetroCentre in Gateshead, combines the firm’s three principal formats – Ad HD, Adlifts, and Panoramics.
Ad HD, available in 11 of the malls, uses
Newsstand screens target Philadelphia office workers
A Philadelphia firm is placing screens at newsstands on busy streets in a project supported by local CBS stations as well as city authorities.
Center City Direct’s ad-funded network aimed at downtown workers is being rolled out just months after the city council approved an ordinance allowing digital-signage installations for public information and safety.
The firm went live last week with 39 newsstands near major intersections in central
Chinese shoppers relish food-related content
Customers in the stores of Chinese fruit retailer Pagoda are watching its digital screens for a full minute on average, according to research conducted as the company prepares to roll out to more than 100 branches.
Shenzhen-based Pagoda, which has used a franchise model to grow its fruit-retailing business, engaged Taiwanese digital-signage supplier Avedia to survey its stores and customers, and develop a four-site pilot.
With content including
