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Successful users “focus on content and interaction”
Successful companies are more likely to take a strong role in managing digital-signage content than their less flourishing counterparts, and also employ technologies for interacting with consumers significantly more often, according to new research.
Aberdeen Research in the U.S. says that “top-performing companies” are 73 percent more likely than “average companies” to use a content-management system (CMS) for digital signage.
They are also twice as likely as average 
Hong Kong mall opens with giant LED display
A 177-inch LED screen is the digital centrepiece of a new landmark shopping centre in Hong Kong.
iSquare, which opened in December, features the Lighthouse Technologies display between the third- and fourth-storey concourses of the 31-storey building, showing advertising and promotions.
The 10mm dot pitch LED screen – Lighthouse’s P10-FA, with front-access panels allowing it to be mounted directly onto the wall – was chosen for the
Digital-signage vendors offer mobile management
Interactivity between digital out-of-home media and consumers’ mobile phones is almost old hat. But now digital-signage vendors are finding a new use for the ubiquitous pieces of pocket plastic: enabling network management through the cellphone.
The latest is Hughes Network Systems, whose iPhone app for its MediaSignage system allows users of the popular Apple phone – as well as the same manufacturer’s iPod Touch and new iPad – to
LocaModa giving away interactive apps
LocaModa is offering free downloads of interactive tools for digital out-of-home networks.
Calling part of its Website an App Store in a nod to Apple’s sales channel for iPhone applications, the company is funding the free software by selling advertising that will display on screens at venues that use the tools. Its App Store will also offer paid-for alternatives on the software-as-a-service (SaaS) model.
LocaModa’s best-known products include
Trucks with touchscreens bring interaction to the street
On-vehicle screens can be more than mobile digital billboards, as British firm SA Screen Media is proving with a series of campaigns using its Digiadvans – small trucks with large displays mounted on the side and, crucially, interactive capabilities.
“We have very intelligent tools which allow us to draw the crowds and target audiences such as touchscreens, [Nintendo] Wii, live TV and live Internet connections right there on the
Sony buys Convergent to widen digital-signage range
Sony Electronics has acquired Convergent Media Systems in the U.S., and plans to use its products to provide digital-signage customers with a fuller suite of technology.
Convergent, based in Alpharetta, Georgia, will be folded into Sony Electronics’ broadcast and professional products business.
John Scarcella, president of that Sony division, said the acquisition is a “key building block” in Sony’s move toward emphasising complete solutions.
“With Convergent, we
IN DEPTH: The recession – who is hurting worst?
Demand for outdoor LED displays has been hit far harder by the economic downturn than the market for indoor digital signage, according to new research.
IMS Research says that the overall market for digital-signage technology continues to grow, albeit at a slower pace than before the recession.
“LED arrays for outdoor advertising have faced the most difficult environment, while flat-screen displays for emerging markets such as the medical
Dynamax takes SaaS into the cloud
Britain’s Dynamax has joined the swelling ranks of digital-signage system suppliers offering software as a service (SaaS).
The firm’s new software, dubbed Digitalsignage.net, runs on Microsoft’s Azure cloud-computing platform.
It joins Dynamax’s existing POV software, which runs on users’ own systems rather than in the cloud.
As with all SaaS systems, one of the main selling points of Digitalsignage.net is that network management tools can be accessed
