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MY VIEW: Where the big bucks are for digital signage
What’s the state of the digital-signage business today? And where’s it heading? Steve Gurley, senior VP of marketing and new market development at Symon Communications, tries to make sense of an often confusing sector...
Before inspecting the state of the digital-signage industry, it is vital to understand the architecture, operating models and business models that power the marketplace. In such a multi-faceted industry, the interplay between each can have 
School shop managers can show only the ads they like
Managers of retail outlets in Quebec schools are hoping that in-store screens will reach customers when the Web can’t.
Local firm Mirada Media’s network for the Coopsco co-operative, which runs shops in French-speaking schools and universities in the province, will be used both by the co-op’s central marketing team and by individual retailers.
The marketing department will supply new ad campaigns in Flash format each week, but store
dZine takeover gives Barco a new digital-signage unit
Barco has acquired fellow Belgian firm dZine to form the core of its digital-signage development programme.
Paying a basic price of less than dZine’s annual turnover – with an earn-out sum likely to come on top of that – Barco, best known for its large displays, gains dZine’s content and management software.
With installations in more than 55 countries, eight-year-old dZine recently won a Best Digital Signage award
Today the UAE, tomorrow the Mid-East, says new firm
A new digital out-of-home operator in the United Arab Emirates plans to install more than 300 interactive units in malls by the first months of 2011.
Abu Dhabi Media Digital Out of Home, a subsidiary of the Abu Dhabi Media Company (ADMC), will deploy systems that combine double-sided 65-inch LCD displays – showing advertising for the host malls as well as for consumer brands – with 22-inch LCD touchscreens
For the sports fan who has everything: 3D at the arena
Digital screens have long been a popular enhancement to sports arenas, both on and off the field. Now vendors of out-of-home media systems hope they will be appearing in private boxes and suites with the latest must-have feature: 3D.
Glasses-free 3D specialist Magnetic 3D joined forces with interactive designer Identity Mine and digital-signage software firm Omnivex to show off 3D’s potential at the recent Association of Luxury Suite Directors’
Incubator helps DOOH startup find investment
A British startup working on out-of-home interactive technology has won £250,000 ($380,000) first-round funding after participating in an incubator programme.
ScreenReach, which is developing an XML-based technology to allow mobile phones to control content on screens ranging from TVs and PCs to billboards and kiosks, joined the first 13-week session of The Difference Engine.
The firm says its technology, ReachXML, will allow “a single person or many thousands
Concert hall’s screens go where they’re needed
A concert hall in the English city of Bristol has found a solution to the vexing question of where to place its digital screens: use portable units.
The Colston Hall is employing the system, supplied by local firm Inurface Media and based on Signagelive’s Web-based platform, to provide customer information about future events.
The screens can be moved around the venue, with Wi-Fi links ensuring that they continue
Muzak keeps it simple with $55/month digital signage
Muzak is the latest digital-signage vendor to explicitly target less complex installations with a simple, template-based system.
The firm – a byword for innocuous background music in stores, elevators and other public settings – first entered the digital out-of-home market in 2008, promising “simple, turnkey packages” under its new Visual Solutions brand.
