Transportation
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Telemundo OOH network offers U.S. Hispanic audience
U.S. Spanish-language TV network Telemundo is going out-of-home with the launch of a DOOH network reaching 1000 retailers and 2000 buses.
Advertising on Telemundo en tu Mundo – meaning “Telemundo in your world” – will be sold by the firm’s Conexion sales operation, which also represents Web and mobile media associated with the broadcaster.
The company, part of NBC Universal, claims to be the second-largest Spanish-language content distributor 
Indian cab firm adds screens for blue-chip advertisers
Upmarket Indian cab operator Meru is to install digital advertising screens in its taxis.
A system developed by Intel and iWave Systems Technologies should be rolled out to Meru vehicles by the end of the year.
The company, which operates in Bangalore, Delhi, Hyderabad and Mumbai, has been offering non-digital advertising in its cabs for two years.
It has managed to bring on board advertisers including Citibank,
Today the UAE, tomorrow the Mid-East, says new firm
A new digital out-of-home operator in the United Arab Emirates plans to install more than 300 interactive units in malls by the first months of 2011.
Abu Dhabi Media Digital Out of Home, a subsidiary of the Abu Dhabi Media Company (ADMC), will deploy systems that combine double-sided 65-inch LCD displays – showing advertising for the host malls as well as for consumer brands – with 22-inch LCD touchscreens
“Mobile billboard” will combine screen, vehicle wrap
A technology firm and a marketing specialist have teamed up to create networks of branded vehicles across the U.S. and Canada.
AdHitch and Sweat Equity Marketing will launch their “mobile billboard” unit in Salt Lake City and Park City – the Utah base of Sweat Equity – in August.
They hope to outfit taxis and fleet vehicles to carry promotional messages, not only through a 40x28-inch exterior screen
CBS Outdoor to showcase digital ads for Olympics
CBS Outdoor in the UK will be highlighting its digital out-of-home properties through a deal with organisers of the 2012 London Olympics.
It is to be exclusive provider of outdoor advertising space to the London Organising Committee of the Olympic Games and Paralympic Games (Locog) for the next two years.
It is expected to provide space across its UK estate for campaigns including the launch of Locog’s volunteering
China New Media eyes Beijing, Shanghai
China New Media is expanding further beyond its Dalian base with a high-profile LED advertising screen in Tianjin, the sixth-largest city in the People’s Republic, and is looking toward developing its presence in the country’s biggest centres.
The company, traded on the U.S. stock market with the ticker symbol CMDI, has won the right to operate the 22-square-meter indoor LED at Tianjin’s railway station until August 2014.
The
IN DEPTH: From LA to London, audiences make content
User-generated content (UGC) continues to be a popular way to engage the public with digital out-of-home media, typified by new ventures from a dozen transit firms in Los Angeles County, Clear Channel Outdoor in New York, and Coca-Cola in London.
California could get first digital ads on licence plates
Vehicle licence plates in California could become digital advertising media if a bill currently before the state’s legislature is passed.
The proposed legislation would allow California’s Department of Motor Vehicles to work with private-sector firms on developing the technology required to support a licence-plate network, and then recommend the next steps by the beginning of 2013.
It is expected that the Department of Motor Vehicles, which issues licence
