3D ads coming to gas stations’ C-stores
DVD kiosks at thousands of U.S. gas stations could carry on-screen advertising too if a new partnership’s ambitious plans come to fruition.
Construction-management firm Modular Conversions, which is working with major oil companies to build convenience stores at their branded gas stations when they are refurbished, has teamed up with EntertainmentXpress, a Public Media Works subsidiary which has developed a kiosk offering movie and game rentals and sales as 
Telemundo OOH network offers U.S. Hispanic audience
U.S. Spanish-language TV network Telemundo is going out-of-home with the launch of a DOOH network reaching 1000 retailers and 2000 buses.
Advertising on Telemundo en tu Mundo – meaning “Telemundo in your world” – will be sold by the firm’s Conexion sales operation, which also represents Web and mobile media associated with the broadcaster.
The company, part of NBC Universal, claims to be the second-largest Spanish-language content distributor
Indian cab firm adds screens for blue-chip advertisers
Upmarket Indian cab operator Meru is to install digital advertising screens in its taxis.
A system developed by Intel and iWave Systems Technologies should be rolled out to Meru vehicles by the end of the year.
The company, which operates in Bangalore, Delhi, Hyderabad and Mumbai, has been offering non-digital advertising in its cabs for two years.
It has managed to bring on board advertisers including Citibank,
Out-of-home consolidates in Panama
One of Panama’s biggest out-of-home advertising companies has been acquired by the shareholders of a rival.
Panamerican Outdoor Advertising was bought from U.S. private-equity fund Alta Communications, entrepreneur Jimmy McAndrew and other owners by a group of local investors, who are also behind Top Media Group.
Founded in 2000, Panamerican has an estate of 900 advertising faces including digital billboards and street furniture, built up through acquisitions to
London competition seeks best out-of-home creative
A British digital out-of-home media owner is offering creative agencies the chance to win airtime worth £250,000 ($385,000).
Ocean Outdoor is asking creatives to submit new or old work for DOOH, which will be judged by a five-strong panel as well as by members of the public who see it on Ocean’s screens at the Westfield mall in London and then vote online.
Entries can also be displayed
Daktronics, OAAA buoyant on future for DOOH in U.S.
Good times appear to be back for digital outdoor in the U.S., with a major billboard manufacturer reporting renewed interest in its products and the Outdoor Advertising Association of America pointing to big revenue gains.
Jim Morgan, president and CEO of billboard maker Daktronics, said that during the second quarter his firm “received a significant order from a major outdoor advertising company that had not placed significant orders with
IN DEPTH: Focus still growing Chinese digital networks
Focus Media says it is outperforming the growth rate of the Chinese advertising market, as it once again concentrates its attention on digital out-of-home after discarding its Internet business.
Said chairman and CEO Jason Jiang: “According to Nielsen, the Chinese advertising market grew 15 percent year-on-year during the first half of 2010. [Focus] managed to grow the core business 24 percent year-on-year during the same period, indicating that we
Screens help sell phones in UAE, Egypt, Saudi Arabia
United Arab Emirates digital-signage firm Specialized Software Services (SSS) has rolled out interactive point-of-sale screens for mobile-phone maker LG across the Middle East.
Units that combine demonstration phones with 32-inch touchscreens are being tested for nine months, and more could be installed if they prove successful.
Removing a handset from the unit triggers content on the screen, driven by Scala software.
Eleven units have been installed in
IN DEPTH: Australia bullish on digital growth
Lower screen prices and the shift away from print media are among the biggest factors building Australia’s digital out-of-home market, new research says.
Researcher Frost and Sullivan predicts that the value of digital-signage systems sold in Australia will grow 12 percent annually over the next three years, to reach AUD58.4m ($53m) by 2013.
It says that a drop in hardware costs – especially for screens – last year,
In UK, DOOH’s share of outdoor tops ten percent
Digital out-of-home is for the first time contributing more than ten percent of total outdoor advertising revenue in the UK.
The medium accounted for 12.8 percent of outdoor advertising spend in the second quarter, according to the Outdoor Advertising Association (OAA).
Screens in public transportation sites claim the largest share of digital revenue, but roadside and retail are catching up fast.
“Outdoor finishes the first half of
Cinema chain goes digital in the lobby
A cinema chain which claims a pioneering role in the move to digital projection is now turning to digital signage as well.
UltraStar Cinemas, which operates more than 100 screens at a dozen locations in Arizona and California, has already installed digital displays at concession stands and box offices in some cinemas.
“Our new digital menu board system presents well-designed content that really attracts moviegoers’ eyeballs,” said UltraStar’s
Durham digital billboard vote: the nays have it
The drive to digitise America’s billboards has suffered a setback in North Carolina, where the city of Durham has rejected an outdoor advertising firm’s plans despite two years of lobbying.
Durham’s city council unanimously turned down Fairway Outdoor Advertising’s proposals after a four-hour discussion.
The city had been the scene of one of the most fiercely-fought battles over digital billboards, with Fairway and opponents alike running extended public-relations
MY VIEW: Where the big bucks are for digital signage
What’s the state of the digital-signage business today? And where’s it heading? Steve Gurley, senior VP of marketing and new market development at Symon Communications, tries to make sense of an often confusing sector...
Before inspecting the state of the digital-signage industry, it is vital to understand the architecture, operating models and business models that power the marketplace. In such a multi-faceted industry, the interplay between each can have
Filipino billboard mixes ads with green messaging
A community in the Philippines is using a digital billboard to promote environmental messages to its 70,000 citizens.
Carmona, near Manila, has installed a billboard from Lighthouse Technologies at a tollgate where it can reach high pedestrian and vehicle traffic.
The display – 4m wide and 3m high – shows advertising and environmental messages, dubbed the Green Channel, from 6am to 10pm.
Composed of 16 panels in
Amscreen forecourt network to show Sky News
Sky News is to become exclusive news provider to Amscreen’s petrol-station forecourt network in the UK.
While giving Amscreen a high-profile and widely trusted content provider, the deal also appeals to Sky because it provides the news operation, originally created for the Sky satellite network, with a further distribution platform.
James Weeks, executive producer of new media at Sky News, said: “We aim to reach viewers across as
